Insights

Mass market online betting becoming more popular

We have seen a rise in more and more people joining betting apps.From Lotto apps...
Continue Reading

Insight: Mampara week!

The last stretch before payday. It is a challenging process for the mass market to...
Continue Reading

A Situationship – The Valentine’s day Trend

Situationship means a romantic or sexual relationship that is not considered to be formal or...
Continue Reading

MORE TRAVELING EXPERIENCES BEYOND JUST GOING EKHAYA

What is Ekhaya? Most black youth from townships, small towns and rural areas move to...
Continue Reading

Township as lifestyle choice, not income

The township has long been seen as the residential or geographic habitat for the middle...
Continue Reading

INDODA Must_ A man must…Insight into the societal pressures of a man

Societal norms have been the compass that guides a portion of our morality when it...
Continue Reading

Ama 2000: New wave of upcoming influential youth in South Africa

Ama 2000 are the trend setters of the new decade into 2020. This is the...
Continue Reading

A relook at demographic classification in marketing research

Photo Credit: Getty Images An article by Mike Broom LinkedIn profile There has been a paradigm...
Continue Reading

Mampara week! The last stretch until payday

Mampara is a South Africa slang word used to denote that someone is a buffoon...
Continue Reading

There is no difference between bubble gum and chewing gum in our mass market everything is called “Chappies”.

In South Africa it is not common knowledge that there is a difference between chewing...
Continue Reading

The Scooterpreneur – The Scooter delivery boom

The long South African lock down and restrictions have seen many people limiting their movements...
Continue Reading

“Vaxxed and Masked”_ new millennial term

There is a new phenomenon looming amongst the youth of South Africa, enter #VaxxedAndMasked, with...
Continue Reading

GB Whatsapp _ The new phenomenon in South Africa

GB WhatsApp was created by third party developers who wanted to build on the existing...
Continue Reading

“Rent paid” (summer bodies are loading)

Thanks to the president of the republic; gyms are open. You would assume that rent...
Continue Reading

“Ngicela nithi Hooray!!!” More South African pop culture phrases

Ngicela nithi Hooray  South African’s have developed a new unique way of wishing someone a...
Continue Reading

The Beter Koffee and the please pass me the sugar type of people

Let us face it, in society we will also ways have classisms. From the minute...
Continue Reading

Dancing Spider Man Trend in South Africa

Peter Parker, otherwise known as spider-man, in South African has been disrupting the airways and...
Continue Reading

“Risk’a Ntwana”-take the risk my brother

Risk’a ntwana is a colloquial language used in the township to encourage ones risk appetite...
Continue Reading

“Beke Le Beke” – Week in week out: SA Pop culture phrases

“Beke Le Beke” The Sesotho phrase for doing something weekly is “ beke le beke...
Continue Reading

TrendER Introduces Neuromarketing

TrendER has partnered with some of the best Nueroscientists to bring you the best service...
Continue Reading

Free download: Mass Market Financial Behaviours & Trends

Download your free copy We unearth some of the common behaviours and trends that are...
Continue Reading

Winter: South African food cravings

The Gong of the African sun is the essence of what makes Africa, however season...
Continue Reading

A Sad generation with happy pics – Depression is real

Masquerading is unfortunately the order of the day. We no longer allowed to wear  our...
Continue Reading

Taxi chronicles: Sitting on the front seat means you count the change

A mini bus is known as a “iTaxi or a Taxi” in Mzansi, this is...
Continue Reading

Tweet! Press spaces- speak – New twitter spaces

Opinion is part of our every day lives and Twitter is giving humanity or rather...
Continue Reading

VIRTUAL GRADUATION, A NEW VARSITY ORDER

When one, the youth in particular, embarks on the academia journey: the arch aim is...
Continue Reading

Groove will remain a part of our lives. Pandemic or no pandemic

There is a phenomenon lurking in Mzansi where we happen to find ourselves foraging for...
Continue Reading

Ngibuyekile – a new South African drinking proverb

Each and every Monday under the South African sky the people lament the saying “ngibuyekile”...
Continue Reading

“Khukhala isicathulo sami la” – My House my rules

Regardless of age or success every black person knows exactly what to not do in...
Continue Reading

Now Trending: South African men love imaginary associations

Allow me to sensitise on the subscription South African men have opted to take, even...
Continue Reading

“Unemali neh…” – A South African Proverb

Needless to mention how we as a nation have assimilated to an era where we...
Continue Reading

A Soft Life

The term soft life is ubiquitously used on the streets and is known as an...
Continue Reading

Movember a deep dive: Men’s mental health

Let talk frankly gents! An open letter to my African brother… Now, I know we...
Continue Reading

Kwa mai-mai , the new Sunday Market

The culture of markets is an urban area thing in South Africa, however there is...
Continue Reading

“Sorry ke…” a Kasi proverb

The art of apologizing is rated on a scale of sincerity and subjectivity and can...
Continue Reading

Ha ah, Don’t you Dare

Semali Moeti., known as Rakgadi Rakgadi a Setswana term meaning aunt, did an obituary at...
Continue Reading

(011) area code – the Pros and Cons

Your financial position will dictate if you answer the (011) Johannesburg area code call or...
Continue Reading

Mzansi Taal – The South African Lingo Dictionary and Encyclopedia

South Africa aka The Rainbow Nation consists of a wide mix of races and cultures...
Continue Reading

Siyazilawula we are in charge of ourselves

The Nguni saying is prevalent in African homes when the parents are feed up with...
Continue Reading

Mntase “ homie”

A shorten(abbreviated) word hailing from the isixhosa language ‘Mntanase khaya’ directly translated to “sibling from...
Continue Reading

Suka emabozeni… “Move away from the bosses”

South African colloquial language never seizes to make headlines in the social  informal settings.  Suka...
Continue Reading

Normalize my normal: We may look different outside but our morals are the same

Norm is a subject term that speaks to ones frames of reference and arguable ones...
Continue Reading

Rising in new local footwear brands

Black African people are starting to take share in the apparel/ footwear market and not...
Continue Reading

The Pandemic will end “Now Now”

The term “now-now” is ubiquitous Amongst South African, when we tap into their daily use...
Continue Reading

I am not where I want to be – “Angikho Right!”

Anxiety is at the helm of both business and individuals in our market. Pockets have...
Continue Reading

In Challenging times, New Challenges are born

Enter #DontRushChallenge  or #PillowChallege on social media and you will be gobsmacked at the level...
Continue Reading

Male Ethnic hair colour

Hairstyles will never be the same without a splash of colour. Our identity is found...
Continue Reading