Insights

Insight: Mampara week!

The last stretch before payday. It is a challenging process for the mass market to...
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A Situationship – The Valentine’s day Trend

Situationship means a romantic or sexual relationship that is not considered to be formal or...
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MORE TRAVELING EXPERIENCES BEYOND JUST GOING EKHAYA

What is Ekhaya? Most black youth from townships, small towns and rural areas move to...
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Township as lifestyle choice, not income

The township has long been seen as the residential or geographic habitat for the middle...
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INDODA Must_ A man must…Insight into the societal pressures of a man

Societal norms have been the compass that guides a portion of our morality when it...
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Ama 2000: New wave of upcoming influential youth in South Africa

Ama 2000 are the trend setters of the new decade into 2020. This is the...
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A relook at demographic classification in marketing research

Photo Credit: Getty Images An article by Mike Broom LinkedIn profile There has been a paradigm...
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Mampara week! The last stretch until payday

Mampara is a South Africa slang word used to denote that someone is a buffoon...
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There is no difference between bubble gum and chewing gum in our mass market everything is called “Chappies”.

In South Africa it is not common knowledge that there is a difference between chewing...
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The Scooterpreneur – The Scooter delivery boom

The long South African lock down and restrictions have seen many people limiting their movements...
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“Vaxxed and Masked”_ new millennial term

There is a new phenomenon looming amongst the youth of South Africa, enter #VaxxedAndMasked, with...
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GB Whatsapp _ The new phenomenon in South Africa

GB WhatsApp was created by third party developers who wanted to build on the existing...
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“Rent paid” (summer bodies are loading)

Thanks to the president of the republic; gyms are open. You would assume that rent...
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“Ngicela nithi Hooray!!!” More South African pop culture phrases

Ngicela nithi Hooray  South African’s have developed a new unique way of wishing someone a...
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The Beter Koffee and the please pass me the sugar type of people

Let us face it, in society we will also ways have classisms. From the minute...
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Dancing Spider Man Trend in South Africa

Peter Parker, otherwise known as spider-man, in South African has been disrupting the airways and...
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“Risk’a Ntwana”-take the risk my brother

Risk’a ntwana is a colloquial language used in the township to encourage ones risk appetite...
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“Beke Le Beke” – Week in week out: SA Pop culture phrases

“Beke Le Beke” The Sesotho phrase for doing something weekly is “ beke le beke...
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TrendER Introduces Neuromarketing

TrendER has partnered with some of the best Nueroscientists to bring you the best service...
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Free download: Mass Market Financial Behaviours & Trends

Download your free copy We unearth some of the common behaviours and trends that are...
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Winter: South African food cravings

The Gong of the African sun is the essence of what makes Africa, however season...
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A Sad generation with happy pics – Depression is real

Masquerading is unfortunately the order of the day. We no longer allowed to wear  our...
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Taxi chronicles: Sitting on the front seat means you count the change

A mini bus is known as a “iTaxi or a Taxi” in Mzansi, this is...
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Tweet! Press spaces- speak – New twitter spaces

Opinion is part of our every day lives and Twitter is giving humanity or rather...
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VIRTUAL GRADUATION, A NEW VARSITY ORDER

When one, the youth in particular, embarks on the academia journey: the arch aim is...
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Groove will remain a part of our lives. Pandemic or no pandemic

There is a phenomenon lurking in Mzansi where we happen to find ourselves foraging for...
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Ngibuyekile – a new South African drinking proverb

Each and every Monday under the South African sky the people lament the saying “ngibuyekile”...
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“Khukhala isicathulo sami la” – My House my rules

Regardless of age or success every black person knows exactly what to not do in...
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Now Trending: South African men love imaginary associations

Allow me to sensitise on the subscription South African men have opted to take, even...
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“Unemali neh…” – A South African Proverb

Needless to mention how we as a nation have assimilated to an era where we...
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A Soft Life

The term soft life is ubiquitously used on the streets and is known as an...
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Movember a deep dive: Men’s mental health

Let talk frankly gents! An open letter to my African brother… Now, I know we...
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Kwa mai-mai , the new Sunday Market

The culture of markets is an urban area thing in South Africa, however there is...
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“Sorry ke…” a Kasi proverb

The art of apologizing is rated on a scale of sincerity and subjectivity and can...
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Ha ah, Don’t you Dare

Semali Moeti., known as Rakgadi Rakgadi a Setswana term meaning aunt, did an obituary at...
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(011) area code – the Pros and Cons

Your financial position will dictate if you answer the (011) Johannesburg area code call or...
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Mzansi Taal – The South African Lingo Dictionary and Encyclopedia

South Africa aka The Rainbow Nation consists of a wide mix of races and cultures...
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Siyazilawula we are in charge of ourselves

The Nguni saying is prevalent in African homes when the parents are feed up with...
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Mntase “ homie”

A shorten(abbreviated) word hailing from the isixhosa language ‘Mntanase khaya’ directly translated to “sibling from...
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Suka emabozeni… “Move away from the bosses”

South African colloquial language never seizes to make headlines in the social  informal settings.  Suka...
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Normalize my normal: We may look different outside but our morals are the same

Norm is a subject term that speaks to ones frames of reference and arguable ones...
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Rising in new local footwear brands

Black African people are starting to take share in the apparel/ footwear market and not...
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The Pandemic will end “Now Now”

The term “now-now” is ubiquitous Amongst South African, when we tap into their daily use...
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I am not where I want to be – “Angikho Right!”

Anxiety is at the helm of both business and individuals in our market. Pockets have...
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In Challenging times, New Challenges are born

Enter #DontRushChallenge  or #PillowChallege on social media and you will be gobsmacked at the level...
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Male Ethnic hair colour

Hairstyles will never be the same without a splash of colour. Our identity is found...
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