Insights

Ghosting_ Let it not happen to your brand

Ghosting means breaking off a relationship by stopping all communication and contact with the partner...
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Yellow Bone- a thing of the past? Mass Market

The Zeitgeist in our sociological setting dictates that the lighter one is – from a...
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The TrendER team would like to wish you, a HAPPY New Year!

“Happy 2020…TrendER would like to wish you a prosperous new year.  We are dedicated to...
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Hidden likes: What does this mean for influencers?

Instagram is  hiding likes and have begun linking influencer content to shopping tools as a way to...
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Local fashion brands are growing

We hate to say it, but when it comes to “shopping” local brands aren’t exactly...
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Another South African fashion pop culture trend – Inkabi

Inkabi, a Zulu word meaning a Hitman or an ox depending on the context, is...
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The next generation of the digital workforce

Youthphoria: Today’s youth do not look at the workspace the same way it was viewed...
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Passion vs Profession: The age of creativity

The disappointment of qualified mass black youth without jobs in South Africa has shifted the...
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“O jewa ke eng”- it shouldn’t bother you

Enter “o jewa ke eng” directly translated what is (eating) bothering you in the search...
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Bring Back iBantsela (added value, extra)!

The question needs to be asked whether the average South African is a value driven...
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Re-turn on Investment vs Influencers

Influencer marketing is a bone of contention for any brand if we are to consider...
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Summer Body for who?

South Africa – On the brink summer and at the beginning of the flowery season...
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“I want my skin to pop!” – Organic products

Gone are the days when the prerogative to produce a product\service sat with producer only....
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“How can I help you” – Digital Transformation

The technological shift to the fourth industrial revolution beckons for us as a nation to...
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The Era of Broadcasters

Humans have an innate desire to experience different moments in life as they carve out...
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Umgowo _ I’m Going through…Guys!

A South African IsiXhosa slang word which means that one is going through the most/going...
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THRIFTING (re wear it )

Before thrifting became a trend many people were not attracted to buying used clothes, however...
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Embrace the “Oksalayo” type

Regardless of the facts presented before me, I reiterate that my misinformed obscure perspective is...
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Bringing Fancy to Kasi

Township restaurants have revolutionised its traditional servings to incorporate nouvelle cuisine, gone are the days...
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Youth culture and Umswenko (Kasi fashion)

It is the younger generation that is always been in the spotlight where umswenko, street...
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“Bazo thini abantu?” What people think of us still matters

A man is not an island – our South African traditional cultures have taught us...
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A change in shopping habits for taxi commuters in winter

According to SANTACO (The SA National Taxi Council), Taxis transport approximately 15 million commuters daily,...
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Men don’t drink pink drinks!

“Men don’t drink pink drinks and don’t drink using straws” this statement is prevalent when...
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What is beauty? A TrendER’s perspective

TrendER defines what beauty really means to women. We visit our beauty trend report to...
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More social media options: Tik Tok

From Myspace, to Facebook, Instagram and Snapchat and now Tik Tok The age of social...
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Black market: Lifestyle as freedom of expression

“Not only do I want people to see me with all these achievements and money,...
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Township as lifestyle choice, not income

The township has long been seen as the residential or geographic habitat for the middle...
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More traveling experiences beyond Ekhaya

What is Ekhaya? Most black youth from townships, small towns and rural ares come into...
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Online vouchers popular than traditional coupons

Retail shopping paper coupons have never been a popular loyalty program or incentive to the...
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Reference leads to relevance: Aspiration has limits

The mass market has been what most brands are targeting of recent. With the emerging...
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The art of consumer premiumness

High value product consumers do not necessarily mean that they can afford the products or...
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Mass Market Stokvel Season is here

Stokvel as we define it is a the effort by a group of people who...
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Environmental sustainability is a competitive advantage

Environmental sustainability has always had a place in the mind of the consumer. It is...
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Customers’ are resorting to ‘cocooning’

People always associate nightlife and hitting the town as glamorous and as an experience. However,...
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Take students on virtual and augmented reality field trips with educational tool

Virtual Reality is a fascinating way to travel using nothing more than the power of...
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Experience virtual reality in a fun, simple, and affordable way

Virtual Reality is a fascinating way to travel using nothing more than the power of...
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Review VR headsets like the Oculus Rift, HTC Vive, and PlayStation

Virtual reality is well and truly here and now in 2018 there’s a big collection...
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The best VR (Virtual Reality) headsets of 2018

Virtual Reality is a fascinating way to travel using nothing more than the power of...
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Game Release Dates Of 2018: Red Dead Redemption 2, Fallout 76, And More

We are committed to researching, testing, and recommending the best products. We may receive commissions...
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After Killing Microtransactions, Shadow Of War Gets A New Edition

We are committed to researching, testing, and recommending the best products. We may receive commissions...
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Star Wars’ Board Game Miniatures Are Out Of Control

We are committed to researching, testing, and recommending the best products. We may receive commissions...
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The 8 Best Xbox One War Games to Buy in 2018

We are committed to researching, testing, and recommending the best products. We may receive commissions...
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Living life entrepreneurial: Africa Optimism

The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial’s are...
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Time is always fading with all XCOM 2, and it’s never on our side

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Online retail growing exponentially

This is the age of the ‘digital natives’. We are living in a time where...
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Digital Storm Equinox (2018) review: Lots of gaming power in hold

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Here’s what the future of Company of Heroes might look like

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People want diversity and freedom of choice

People want more than ever to be able to choose who they connect with, regardless...
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South Africa on the map

We live in a third world country, life’s challenging. One thing is for sure though,...
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South Africa: festivals on the rise

People have a growing desire to attend festivals. The challenge for businesses is finding new...
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