Articles Archives - TrendER Insights

Exclusive Entertainment

by Itumeleng Seemola - July 17, 2017July 24, 2017

While people enjoy checking in to the locations that they are at. Feeling the need to share the places that they go to with friends, family and colleagues. However there

Unconventional as the New Conventional

by Itumeleng Seemola - July 3, 2017July 6, 2017

Advertising campaigns are fast moving to become in line with what the consumer prefers. Communicating better so that their campaigns will resonate better to the audience, that it is targeted

Express emotions easily

Articles

by Gabrielle Mixon - May 4, 2017May 2, 2017

Through digital progression people are able to express emotions easily. It sometimes takes literally one emoticon. The ease of expressing oneself through a simple symbol has become common. Especially on

Authentic Fabrication

by Gabrielle Mixon - April 3, 2017April 3, 2017

Story-telling is endless. Telling stories through fabric is an opportunity for brands to take advantage of the places they source these fabrics from. At the Design Indaba this year we

young and carefree

by Candice Simon - March 31, 2017April 1, 2017

In this day and age every teen or young adult wants a life as good as a celebrities. Having high exceptions and dreams it's almost as if being young and

Video vibe

by Gabrielle Mixon - March 3, 2017March 2, 2017

In terms of fashion 2017 is the year for show and tell. Video is that medium that really shows clothing for what it is. If the item is fringe or has

Digital extended self

by Gabrielle Mixon - February 27, 2017February 23, 2017

Through photography and social media the consumers extended mind lives digitally. Especially on their cell phones as these are the devices they have on them all the time. Imagine the panic

Local quirks

by Gabrielle Mixon - February 20, 2017February 21, 2017

Many South African consumers are fed up with being a carbon copy of the westernised world. They are embracing their African roots and heritage to truly stand out and make

Paint my clothes

by Gabrielle Mixon - February 16, 2017February 14, 2017

Paint is a tool to creating truly unique and memorable pieces of clothing. It is expressive and could illustrate anything. By painting one’s clothes you give them a medium to tell

OOTN

by Gabrielle Mixon - February 9, 2017February 6, 2017

The outfit of the night is a spin off from the highly popular #ootd that has been used on Instagram over and over. Brands have caught on to the #ootd

Clarity

by Gabrielle Mixon - February 7, 2017February 6, 2017

In 2017 there is a growing need for breaking through the challenges and ambiguity concerning the future. Everybody wants further clarity in the things that concern them. The future holds many