Influencer marketing is, by extension, a version of word-of-mouth marketing. The fact of the matter is that word-of-mouth marketing is the most powerful tool in driving brand consideration. Therefore, influencer
While people enjoy checking in to the locations that they are at. Feeling the need to share the places that they go to with friends, family and colleagues. However there
Advertising campaigns are fast moving to become in line with what the consumer prefers. Communicating better so that their campaigns will resonate better to the audience, that it is targeted
Through digital progression people are able to express emotions easily. It sometimes takes literally one emoticon. The ease of expressing oneself through a simple symbol has become common. Especially on
Story-telling is endless. Telling stories through fabric is an opportunity for brands to take advantage of the places they source these fabrics from. At the Design Indaba this year we
In this day and age every teen or young adult wants a life as good as a celebrities. Having high exceptions and dreams it's almost as if being young and
In terms of fashion 2017 is the year for show and tell.
Video is that medium that really shows clothing for what it is. If the item is fringe or has
Through photography and social media the consumers extended mind lives digitally. Especially on their cell phones as these are the devices they have on them all the time.
Imagine the panic
Many South African consumers are fed up with being a carbon copy of the westernised world. They are embracing their African roots and heritage to truly stand out and make
Paint is a tool to creating truly unique and memorable pieces of clothing.
It is expressive and could illustrate anything. By painting one’s clothes you give them a medium to tell
The outfit of the night is a spin off from the highly popular #ootd that has been used on Instagram over and over. Brands have caught on to the #ootd
In 2017 there is a growing need for breaking through the challenges and ambiguity concerning the future. Everybody wants further clarity in the things that concern them. The future holds many