The Era of Broadcasters

Humans have an innate desire to experience different moments in life as they carve out their path through life. Take the emotions that one goes through in a day for instance. In addition to this we are prone to or have an inclination to share these experiences with those we hold dear to our hearts.

The conundrum comes in when we introduce digital gadgets to these unique experiences that are filled with copious amounts of emotions.

“Life is available only in the present moment. If you abandon the present moment you cannot live the moment of your daily life deeply.”- Thich Nhat Hanh

Social media platforms have enabled us to share the kind and quality of lives we live. Double edged sword it might be labelled as this boarders on vanity and “serving my followers”. “Doing it for the gram (Instagram)” are phrase that prevalent in social settings.

Take experiential marketing, when boiled down means engagement marketing, and plug in the two thoughts on human behaviour when it comes to experiences. Spring is springing, brands are on the verge of going outdoors. KPI’s are telling increase brand awareness, the zeitgeist is virtually eating and breathing online. Essentially, a mid-point needs to be carved out to ensure that experiences are not stolen from any flank and a holistic experience is given to the consumer.

About the author

Khanya Mali is a marketing and brand communications enthusiast with a penchant for building brands on both client and advertising agencies and a “creative” in his own right. “Insights are the bark to every wondering creative work”