The question needs to be asked whether the average South African is a value driven centric customer or a mere luxury-oriented customer that comes from the back of a poverty-stricken history and is
Mass Market
Umgowo _ I’m Going through…Guys!
A South African IsiXhosa slang word which means that one is going through the most/going through a lot- Mgowo (other derivatives: gowa, gowishing, gowisha, umgowo) “I want to live my best life…”
Embrace the “Oksalayo” type
Regardless of the facts presented before me, I reiterate that my misinformed obscure perspective is still valid whether you like it or not – Oksalayo. The Oksalayo type’s resilience and perseverance is one
Youthphoria
Youth culture and Umswenko (Kasi fashion)
It is the younger generation that is always been in the spotlight where umswenko, street fashion, is agitated. This ranges from the hair, pants and decorative jackets that bear a symbol of
Living life entrepreneurial: Africa Optimism
The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial's are seeking a certain degree of flexibility and control. As such, there is a focus to
People want diversity and freedom of choice
People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating factor for that matter. 94
South Africa on the map
We live in a third world country, life’s challenging. One thing is for sure though, African people know how to make the most of what they have. The world is
Pop Culture
Influencer marketing is a bone of contention for any brand if we are to consider the return of investment versus the amount invested in the said influencer. In the same breath influencers
Digital
“How can I help you” – Digital Transformation
The technological shift to the fourth industrial revolution beckons for us as a nation to do a quick market audit with regards to the readiness of this market to take up these
The Era of Broadcasters
Humans have an innate desire to experience different moments in life as they carve out their path through life. Take the emotions that one goes through in a day for instance. In addition
More social media options: Tik Tok
From Myspace, to Facebook, Instagram and Snapchat and now Tik Tok The age of social media is evolving at a rapid pace more than every giving the youth and more options
Passion vs Profession: The age of creativity
The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is
Online vouchers popular than traditional coupons
Retail shopping paper coupons have never been a popular loyalty program or incentive to the South African consumer. South Africans, especially the mass black market have seen couponing as a