Regardless of the facts presented before me, I reiterate that my misinformed obscure perspective is still valid whether you like it or not – Oksalayo.
The Oksalayo type’s resilience and perseverance is one to be admired. The bank balance maybe sitting on R0.00 under saving, however the Oksalayo type will tap into that cheque account to enjoy 16 hot wings after a rough night out.
This type refuses to compromise on what they subscribe to or believe in. They obstinately spearhead opposing circumstances in the face. Economy of scale is sort a foreign concept. The Oksalayo type can be seen as loyalist, having your back through thick and thin.
The Oksalayo type are needed to when we speak of word of mouth and defenders of a brand. There may be better brands in the market in terms of specification and other intricate details , however this type will vehemently voucher and give proof points to the their argument.
This type transcends all categorise and industries. In this way, having your finger on the pulse or ear on the ground, if you like, is pivotal to suss them out in your brand building exercise
