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The Importance of Consumer Insights First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend. Following a certain pattern, habit or having a way of doing things at a particular time or place...Continue Reading

Expect more product placements in South African music videos and songs! Product placements within music videos is not a new concept in South Africa, however not a lot of artists in South Africa previously were aware of this as a potential second income stream. Music...Continue Reading

All available for download. TrendER Insights is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. We uncover the human insight behind the trend, keep you updated with the...Continue Reading

Just Released! Also Includes Video survey. Download report sample here: Sample TrendER_South Africa Women Beauty Trend Report 2015 It has been widely known that women define beauty in one of two ways; Internal and outer beauty. However, whether women relate to beauty as something from...Continue Reading

There is a 3rd pillar beyond just their professional and personal lives when the youth define success… A career is no longer seen as the only way to succeed. No more is it just a balance between the personal and the work life, however there...Continue Reading