Expect more product placements in South African music videos and songs!
Product placements within music videos is not a new concept in South Africa, however not a lot of artists in South Africa previously were aware of this as a potential second income stream. Music artists particularly in the South African Hip Hop category are becoming proactive and approaching brands to feature in their upcoming music videos.
We will start to see an increase in more branded entertainment, where brands are now the key feature in a music video and will have the opportunity to even steer some of the content and production of these music videos.
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