Digital

INSIGHT: SA CONSUMER ONLINE BANKING VIEWS

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TrendER Insights’ trend analysts took to the streets to get a sense of how consumers feel about the increasing shift of banking  from brick an mortar branches to an online platform. The benefit of convenience still is the big contributor towards the online shift, and security the biggest concern. However it does not make going to a branch any safer as there is still a high potential of being mugged especially when withdrawing large sums of money.

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Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za
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