INSIGHT: SA CONSUMER ONLINE BANKING VIEWS

Watch latest video survey:

TrendER Insights’ trend analysts took to the streets to get a sense of how consumers feel about the increasing shift of bankingĀ  from brick an mortar branches to an online platform. The benefit of convenience still is the big contributor towards the online shift, and security the biggest concern. However it does not make going to a branch any safer as there is still a high potential of being mugged especially when withdrawing large sums of money.

About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.

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