High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life...Continue Reading

Stokvel as we define it is a the effort by a group of people who collectively save money, in a form of monthly contributions. This is mainly for various reasons and goals. However the one prominent stokvel effort at this time of the year is the bulk buying of groceries where members buy groceries in...Continue Reading

Social media has become the enabler for brands to be part of their consumer’s lives through various means. We see more and more brands join the social media platform to engage with the audience. This can be through paid advertising on Facebook, Twitter, LinkedIn, recently Instagram and it can be through their organic reach on...Continue Reading

Promotional clothes and accessories have been seen as uncool but it’s made it’s way into the consumer’s fashion choices. The way in which it has done this has been through creative twists by big fashion retailers and fashion entrepreneurs alike. Brands like Castle, Coca Cola and Red Bull have made wearable products that bear their...Continue Reading

Intense protesting has been seen on the streets, people take part in marches for everyone to see. However there are other ways of campaigning and it is happening all around us. People are coming together, adding fuel to one another’s fire so that real change can begin to happen. There is a unity of people...Continue Reading

What the consumer wears is a message communicating pieces of their belief system. Messages in fashion are becoming less about self but more about social change. Everyone can become an advocate for change through what they wear. This is because society is pretty much in shambles, it is completely fragmented and out of the confusion...Continue Reading

While people enjoy checking in to the locations that they are at. Feeling the need to share the places that they go to with friends, family and colleagues. However there is a unique crowd that prefers to keep their gems a secret. With growing numbers of entertainment spots that people keep to themselves. No these...Continue Reading