The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is not longer about getting a degree and following traditional professions, but more about what one can do for themselves in a creative way through their...Continue Reading

High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life...Continue Reading

The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial’s are seeking a certain degree of flexibility and control. As such, there is a focus to seek out ways in which one can exercise their entrepreneurial interests. What is supplementing this? In addition to this, there is a great sense of...Continue Reading

The African Economic Outlook states that Africa has the youngest population in the world. That the number of young people in Africa would double by 2045. This means that the continent’s will have a strong labour force making it the largest in the world, surpassing China and India. The African youth is not only growing, but...Continue Reading

Millennials are ok with the impermanence of things. They have realized just how fleeting moments are and before an experience is over they’re onto the next one. No wander SnapChat is their favourite app next to Instagram. SnapChat deletes photos and videos after 24 hours and messages almost immediately after it is read. They are so comfortable...Continue Reading