High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life...Continue Reading

The consumer wants to enhance their lifestyle. It goes beyond their one dimensional digital self which is expressed in words and pictures. It is about experiencing and enhancing what they have in the real world through real life experiences. Fashion is about lifestyle and the 3D experience you as a consumer have through it. Taking...Continue Reading

Banking queues, cell phone queries and even the thought of buying medication is such a schlep. Can these things at least be made some what enjoyable? No one eagerly wants to do any of these things. They are activities that take up time and money which is so valuable to consumers. All the consumer has...Continue Reading

Where do you hang out on a weekend? People are getting more and more accustomed to the habit of the market trade. It is more unconventional than the usual mall visit. The trade is showing signs of booming, this is to show as more and more markets are opening up. The markets are fast becoming a...Continue Reading

In terms of fashion 2017 is the year for show and tell. Video is that medium that really shows clothing for what it is. If the item is fringe or has some sort of detail that shows movement video in particular really displays the quality of the item well. Seeing how a garment moves and...Continue Reading

You know what makes millenials feel super uncomfortable? Overcrowded stores and malls. How store assistants act like they can’t afford to shop for clothes or treat them like thieves by keeping too close an eye on them. I know I’m not the only one who’s ever felt that way as a teenager because I got...Continue Reading

  Fashion Week Johannesburg is no longer a fulfilling experience. To some it may seem like a superficial occasion but to fashion lovers it’s a huge part of their life and something to celebrate. This year many people have found nothing much worth celebrating at the Fashion Weeks that took place in Joburg. This is...Continue Reading