local insights Archives - TrendER Insights

Passion vs Profession: The age of creativity

by Mogorosi Mashilo - January 15, 2019January 2, 2019

The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is

More traveling experiences beyond Ekhaya

Mass Market

by Mogorosi Mashilo - January 10, 2019January 12, 2019

What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya is the term referred

Reference leads to relevance: Aspiration has limits

Mass Market

by Mogorosi Mashilo - October 15, 2018October 9, 2018

The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs

Environmental sustainability is a competitive advantage

Mass Market

by Matthew Smit - August 13, 2018August 22, 2018

Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems that it may have reached

Home based brands

by Mogorosi Mashilo - February 20, 2018February 22, 2018

Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global

Love is in the air…and online

by Candice Simon - February 12, 2018

The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018). Takealot.com, Apple,

Longer shopping hours: Commuting has become easier again

Mass Market

by Mogorosi Mashilo - September 15, 2017October 8, 2017

Opportunity for longer shopping hours again What worries commuters the most during the winter season, are the shorter days, as well as the risk of being mugged in the dark

Youthphoria

by Mogorosi Mashilo - June 28, 2017

The importance of mobility and the ability to commute easily, should never be underestimated. As factors in assisting South African youth gain employment and take their ultimate places in a

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