Ama 2000 are the trend setters of the new decade into 2020. This is the generation born after the year 2000 and are growing to be more and influential with the power of social media backing them up. Today’s youth has become closer and engage with each other more than ever before given the connectivity...Continue Reading
Masquerading is unfortunately the order of the day. We no longer allowed to wear our hearts on our sleeves or rather there is an unspoken societal rule to not express how you really feel deep down. If we are to be particular the black South African community is bleeding inside of depression and anxiety at...Continue Reading
The term “now-now” is ubiquitous Amongst South African, when we tap into their daily use of language. The term insinuates a period of time which will elapse before the given task, time or opportunity will present itself. This a term directly translated from the Afrikaans languages “nou-nou” idiomatically used to mean soon. “Just now “...Continue Reading
Anxiety is at the helm of both business and individuals in our market. Pockets have been hard hit by an invisible enemy overnight. We are told dream big and to stretch our horizons but reality tends to dictate something completely different towards what we yearn for. The novelty associated with getting a good education that...Continue Reading
We hate to say it, but when it comes to “shopping” local brands aren’t exactly the first thought to cross our minds. But maybe they should be. Local fashion brands are making waves and definitely killing it ,both urban and streetwear industry gets bigger and bigger each day and giving consumers a choice of style...Continue Reading
The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is not longer about getting a degree and following traditional professions, but more about what one can do for themselves in a creative way through their...Continue Reading
What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya is the term referred to, where one comes from and was was born. Many young black people are having more traveling experiences than ever before. At first one travelled Ekhaya (home)...Continue Reading
The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs growth in South Africa at the moment. Aspirations however have levels – and those levels are what consumers connect or disconnect to. Relevance defined as...Continue Reading
Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems that it may have reached the tipping-point. To elaborate on this notion, it has always been acknowledged that environmentally-sustainable behaviour has always been important. However, now it has genuine claims...Continue Reading
Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global brands entering the market, Africans are noticing the world’s appetite in the continent. This has also inspired Africans to start developing their...Continue Reading
