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#slackeractivist

TrendER

100% Black-owned full sevice ad agency

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  • Home
  • Trend reports
    • 2021
    • 2020
    • 2019
    • 2018
    • 2017
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DigitalYouthphoria

#slackeractivist

0916
#slackeractivist

The world of activism has seen some changes since the rise of social media. People can now join mass protest movements without having to leave the com

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Mass MarketPop Culture

The Pandemic will end “Now Now”

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The Pandemic will end “Now Now”

The term “now-now” is ubiquitous Amongst South African, when we tap into their daily use of language. The term insinuates a period of time which will

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KasiMass Market

I am not where I want to be – “Angikho Right!”

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I am not where I want to be – “Angikho Right!”

Anxiety is at the helm of both business and individuals in our market. Pockets have been hard hit by an invisible enemy overnight. We are told dream b

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FashionPop Culture

Local fashion brands are growing

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Local fashion brands are growing

We hate to say it, but when it comes to “shopping” local brands aren’t exactly the first thought to cross our minds. But maybe they should be. Local f

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DigitalPop Culture

Passion vs Profession: The age of creativity

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Passion vs Profession: The age of creativity

The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black

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Mass Market

More traveling experiences beyond Ekhaya

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More traveling experiences beyond Ekhaya

What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya

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Mass Market

Reference leads to relevance: Aspiration has limits

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Reference leads to relevance: Aspiration has limits

The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any bran

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Mass Market

Environmental sustainability is a competitive advantage

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Environmental sustainability is a competitive advantage

Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems t

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Mass MarketTrend Reports

Home based brands

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Home based brands

Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly

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Digital

Love is in the air…and online

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Love is in the air…and online

The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018).

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