The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is
What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya is the term referred
The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs
Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems that it may have reached
Taken from the 2018 Africa Trends Report
Increase in global brands, has actually pushed an increase in local brands as well.
Proudly at home, proudly African.
Through the recent rapid influx of global
The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018).
Opportunity for longer shopping hours again
What worries commuters the most during the winter season, are the shorter days, as well as the risk of being mugged in the dark
It is summer in the Northern hemisphere. An attractive time for South African’s to go out and tour much warmer parts of the world especially Europe.
Travel is the opportunity to
We wanted to go out and get the real truth. About what consumers think and feel towards online shopping.
To hear first hand how consumers feel towards the act
The importance of mobility and the ability to commute easily, should never be underestimated. As factors in assisting South African youth gain employment and take their ultimate places in a