Insight: It is about perceived worth, justification and the role a product plays in someone’s life.We often assume that when consumers say, “I can’t afford it,” the conversation is about price.But sometimes, it isn’t.Sometimes what the consumer is really saying is: “I can’t justify spending my money on it.”There is an important difference.In a tough...Continue Reading
“Taxi Ranks: South Africa’s Largest Consumer Marketplace,” where you can explore how commuters engage with brands, retailers, informal traders and media during their journeys.Taxi ranks are rarely thought of as marketplaces. They are commonly viewed as transport interchanges—places where commuters board taxis and continue their journeys. Yet beneath this functional purpose lies one of South...Continue Reading
The South African minibus taxi industry represents one of the country’s most remarkable examples of an informal economy functioning at scale. Every day, millions of people rely on it because it consistently delivers what matters most: accessibility, availability, and the ability to reach almost any destination. Understanding this ecosystem is essential for understanding the South...Continue Reading
Taken from the 2018 Africa Trends Report Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update. Status updates have become the new form of communication because they only last for a limited period of time. It makes it harder to track conversations...Continue Reading
It is summer in the Northern hemisphere. An attractive time for South African’s to go out and tour much warmer parts of the world especially Europe. Travel is the opportunity to change perceptions of what South Africa is like. From a South African consumers perspective, it provides the opportunity for people to compare their quality of...Continue Reading
Free monthly trend report download: The July/August edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
Free download. We wanted to go out and get the real truth. About what consumers think and feel towards online shopping. Report objectives: To hear first hand how consumers feel towards the act of shopping online versus shopping in a store To understand their preferences when it comes to shopping To understand where they find...Continue Reading
Free monthly trend report download: The February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
The youth’s freedom is fighting fashion barriers. Long gone are the days of “this is for men and this is for women”. The youth are growing up and they are making the rules. They choose what they wear and it defies societal norms. Researching this topic has lead to interesting observations and findings that show...Continue Reading
