The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any bran
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People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the
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Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly
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We are so overwhelmed by rapid increase of information, technological advances that we're constantly looking for new solutions and insights. Forgettin
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Africa is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and
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Africa is the second-fastest mobile adoption market in the world with almost a billion mobile phone subscribers. In South Africa, 50% of active mobile
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Unilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognis
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The fact that someone is in the lower income bracket, it does not mean that we need to only sell entry level products to them. So only selling them a
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African optimism is the fuel and the very reason why African people have risen to redefine what Africa is and will become, and finding greatness in th
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