The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any bran
Read MorePeople always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the
Read MoreTaken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly
Read MoreWe are so overwhelmed by rapid increase of information, technological advances that we're constantly looking for new solutions and insights. Forgettin
Read MoreAfrica is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and
Read MoreAfrica is the second-fastest mobile adoption market in the world with almost a billion mobile phone subscribers. In South Africa, 50% of active mobile
Read MoreUnilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognis
Read MoreThe fact that someone is in the lower income bracket, it does not mean that we need to only sell entry level products to them. So only selling them a
Read MoreAfrican optimism is the fuel and the very reason why African people have risen to redefine what Africa is and will become, and finding greatness in th
Read More