Ama 2000 are the trend setters of the new decade into 2020. This is the generation born after the year 2000 and are growing to be more and influential with the power of social media backing them up. Today’s youth has become closer and engage with each other more than ever before given the connectivity...Continue Reading
Masquerading is unfortunately the order of the day. We no longer allowed to wear our hearts on our sleeves or rather there is an unspoken societal rule to not express how you really feel deep down. If we are to be particular the black South African community is bleeding inside of depression and anxiety at...Continue Reading
The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs growth in South Africa at the moment. Aspirations however have levels – and those levels are what consumers connect or disconnect to. Relevance defined as...Continue Reading
Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global brands entering the market, Africans are noticing the world’s appetite in the continent. This has also inspired Africans to start developing their...Continue Reading
TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market. Advancing traditional focus group sessions into a modern virtual technological experience. No matter where you are in the world, TrendER Insights brings you live focus group sessions. Now you no longer have to...Continue Reading
The importance of mobility and the ability to commute easily, should never be underestimated. As factors in assisting South African youth gain employment and take their ultimate places in a market-driven economy, says Datsun South Africa. With the focus this month on South Africa’s youth, it is important to consider their role in society and...Continue Reading
Africa is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and positivity amongst its people than anywhere else in the world – with regards to consumer optimism and brand opportunities. It is this very optimism that has...Continue Reading
Ubuntu is the connected African spirit. It is the spirit of togetherness and people living with the ability to make positive change for one another. Being one of the most fundamental sentiment of our society. It is not even something one thinks about or considers but something that is deeply entrenched in the DNA of every African’s...Continue Reading
Free monthly trend report download: The February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
In 2016 it seems the average kicks no longer exists. You don’t buy a shoe just for the style and comfort anymore. It’s about the technology, cultural history and quality. Although there are African brands that go unnoticed but provide the same comfort. Brands such as Soul Rebels which started in 2004 in Zenabwork Ethiopia...Continue Reading
