Home based brands

Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global

Virtual focus groups

TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market. Advancing traditional focus group sessions into a modern virtual

Sneaker heads

In 2016 it seems the average kicks no longer exists. You don’t buy a shoe just for the style and comfort anymore. It’s about the technology, cultural history and quality.