The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs
Taken from the 2018 Africa Trends Report
Increase in global brands, has actually pushed an increase in local brands as well.
Proudly at home, proudly African.
Through the recent rapid influx of global
TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market.
Advancing traditional focus group sessions into a modern virtual
The importance of mobility and the ability to commute easily, should never be underestimated. As factors in assisting South African youth gain employment and take their ultimate places in a
Africa is no longer the dark continent the rest of the world thought of. In fact Africa is now one of the continents where there is more optimism and positivity
Ubuntu is the connected African spirit. It is the spirit of togetherness and people living with the ability to make positive change for one another. Being one of the most fundamental
Free monthly trend report download: The February edition.
TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile
In 2016 it seems the average kicks no longer exists. You don’t buy a shoe just for the style and comfort anymore. It’s about the technology, cultural history and quality.
By Enver Groenewald, CCM Director, Unilever Africa
It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around
Watch our exclusive TrendER Insights video covering the best of the Durban Loeries 2016 awards.
Unilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing
Free download for a limited time only!
A closer look into the popularity of the “Informal Market” as a preferred destination of buying goods compared to the “Formal retail market”.