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In Challenging times, New Challenges are born

TrendER

100% Black-owned full sevice ad agency

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  • Home
  • Trend reports
    • 2021
    • 2020
    • 2019
    • 2018
    • 2017
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    • 2015
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fashion

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DigitalFashionPop Culture

In Challenging times, New Challenges are born

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In Challenging times, New Challenges are born

Enter #DontRushChallenge  or #PillowChallege on social media and you will be gobsmacked at the level of creativity digital inhabitants ooze. Inst

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FashionPop Culture

Local fashion brands are growing

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Local fashion brands are growing

We hate to say it, but when it comes to “shopping” local brands aren’t exactly the first thought to cross our minds. But maybe they should be. Local f

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Fashion

The youth is fashion

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The youth is fashion

I think it’s possible that we have one of the most fun youth cultures in the world. It is crazy, liberal and filled with attitude. Music, both local a

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Fashion

Fashion: Wear whatever you want

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Fashion: Wear whatever you want

The fashion when it comes to clothing right now is: wear whatever you want. People are feeling the freedom to mix pieces inspired from different decad

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Fashion

Fashion: A social experience that brings people together

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Fashion: A social experience that brings people together

Fashion items in South Africa are increasingly being sold in social settings. Not because that is where the most money is made but because, it is the

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Fashion

Fashion: Why consumers want outerwear that’s bold?

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Fashion: Why consumers want outerwear that’s bold?

Everywhere we are seeing bolder fashion choices. People are going out more, seeing more, screenshotting more and so their taste in fashion is evolving

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Fashion

Female fashion welcoming menswear

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Female fashion welcoming menswear

Feminism is one of the biggest movements happening at the moment. Firstly, it’s a fight for equality and more importantly a continuous change of perce

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Fashion

Fashionable men on the rise

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Fashionable men on the rise

Men through the ages are known to be admired for qualities such as their physique and particularly physical strength. While this is still valued by me

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Fashion

Consumers: Indifferent or turning against mass production

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Consumers: Indifferent or turning against mass production

Our retail market is now home to more global brands and just as many local start-up fashion entrepreneurs. Product parity has been a result of global

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Fashion

Breaking fashion barriers

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Breaking fashion barriers

Fashion for the most part is strongly influenced by music. It’s also made leaps in depicting modern culture and more specifically pop culture. Globali

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