Enter #DontRushChallenge or #PillowChallege on social media and you will be gobsmacked at the level of creativity digital inhabitants ooze. Instant gratification will always follow us from generation to generation. #DontRushchallenge you would assume, on the on set, has a leg of displaying some kind of patience to it and purports a process rather than...Continue Reading
We hate to say it, but when it comes to “shopping” local brands aren’t exactly the first thought to cross our minds. But maybe they should be. Local fashion brands are making waves and definitely killing it ,both urban and streetwear industry gets bigger and bigger each day and giving consumers a choice of style...Continue Reading
I think it’s possible that we have one of the most fun youth cultures in the world. It is crazy, liberal and filled with attitude. Music, both local and international, is a big enabler for the youth. Inspiring them to see themselves in new and sometimes crazy ways. The way in which music is sold,...Continue Reading
The fashion when it comes to clothing right now is: wear whatever you want. People are feeling the freedom to mix pieces inspired from different decades into one stylish look. People are creating their own voice in fashion. The 90’s and the 70’s for example, can exist in one look. People’s taste when it comes...Continue Reading
Fashion items in South Africa are increasingly being sold in social settings. Not because that is where the most money is made but because, it is the ideal environment in which to showcase a brand and make a connection. Social experiences bring people together. Market culture is favorable because people have the versatility to shop,...Continue Reading
Everywhere we are seeing bolder fashion choices. People are going out more, seeing more, screenshotting more and so their taste in fashion is evolving. This is resulting in putting looks together that stand out in a sea of fashion-forward individuals. If we look at this more closely we will understand that the above-mentioned influences are...Continue Reading
Feminism is one of the biggest movements happening at the moment. Firstly, it’s a fight for equality and more importantly a continuous change of perception of what it means to be a woman. It’s a movement that empowers women to push the boundaries, find strength and freedom. It has its influence on fashion as a...Continue Reading
Men through the ages are known to be admired for qualities such as their physique and particularly physical strength. While this is still valued by men and women alike, men are increasingly being noticed for looking really good over orthodox ‘masculine’ qualities. Fashion brings out the soft side in men. It also makes them more...Continue Reading
Our retail market is now home to more global brands and just as many local start-up fashion entrepreneurs. Product parity has been a result of global players who have built their enterprises on mass production. Seeing the same or similar designs in several stores can result in an ‘inauthentic’ perception of a brand. Making it...Continue Reading
Fashion for the most part is strongly influenced by music. It’s also made leaps in depicting modern culture and more specifically pop culture. Globalization and pop culture have made fashion the same in different places. While it’s necessary to break barriers, it is just as important to retain unique lifestyle as opposed to adopting a...Continue Reading
