Shorter videos means more sharing!
Adoption of apps such as Vine and Instagram that allow users to share just seconds of video experiences online, are changing the way people consume online video sharing. An increase in more video sharing will be the result, as less data will be required to upload and share video content.
Brands will be steered more and more in providing shorter brand messaging material online – communication that is to the point but also impactful at the same time.
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