High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life...Continue Reading

We are so overwhelmed by rapid increase of information, technological advances that we’re constantly looking for new solutions and insights. Forgetting the most important element of it all. The human instinct and behavior. This is the instinctive actions, beliefs and set of values that are the core reason for people to engage or behave in...Continue Reading

In Forrester’s 2017 predictions, the Audience-First approach was highlighted a lot more than in the past years. Audiences are being put at the front and centre of brand strategies vs previous ones that used to put business needs at the core. Audiences and their needs are going to be driving how marketers communicate and sell...Continue Reading

The African Economic Outlook states that Africa has the youngest population in the world and that the number of young people in Africa would double by 2045. This means that the continent will have a stronger labour force making it the largest in the world, surpassing China and India. The African youth is not only...Continue Reading

Ubuntu is the connected African spirit. It is the spirit of togetherness and people living with the ability to make positive change for one another. Being one of the most fundamental sentiment of our society. It is not even something one thinks about or considers but something that is deeply entrenched in the DNA of every African’s...Continue Reading

In this day and age every teen or young adult wants a life as good as a celebrities. Having high exceptions and dreams it’s almost as if being young and carefree isn’t the ‘normal’ culture anymore. It’s currently about having the latest phone, a face beat and designer clothes. Leaving the average kid striving for...Continue Reading

Consumers are becoming more comfortable with revealing their flaws. The #nomakeup movement is encouraging people to bare their natural selfs and accept what makes them uniquely beautiful. Diversity is often seen as one of each race but diversity goes beyond just the 4 races of South Africa. Diversity also means including imperfections into the equation. Consumers...Continue Reading

Lately men seem to embrace the tricky trend that has had women working their abs off, the crop top. Boys in crop tops is now a thing. According to social media, the risqué menswear trend has taken off. Menswear fashion designers have already introduced the shrunken shirt look over the past five years during men’s...Continue Reading

We are so caught up in the name consumer that we only see people through the lens of goods and services. A consumer is defined as a person who purchases goods and services for personal use. The big question is when those people are not purchasing goods and services then what are they up to?...Continue Reading

A place to get up to date with what is happening around the community through other community members when socialising at the Spaza shop. A Spaza shop is a place where people can meet their friends over a smoke or a piece of gum. A place where one can bump into that lady or gentleman...Continue Reading