From Myspace, to Facebook, Instagram and Snapchat and now Tik Tok The age of social media is evolving at a rapid pace more than every giving the youth and more options and connections with other people. You can never say one social media platform is better than the other which is a common mistake that...Continue Reading
This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen online retail begin to take centre stage. More consumers are finding themselves engaged online and more comfortable with online interaction, especially transactions with reputable brands. The statistics:...Continue Reading
Taken from the 2018 Africa Trends Report Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update. Status updates have become the new form of communication because they only last for a limited period of time. It makes it harder to track conversations...Continue Reading
Social media has become the enabler for brands to be part of their consumer’s lives through various means. We see more and more brands join the social media platform to engage with the audience. This can be through paid advertising on Facebook, Twitter, LinkedIn, recently Instagram and it can be through their organic reach on...Continue Reading
The First Industrial Revolution used water and steam power to mechanize production. The Second used electric power to create mass production. The Third used electronics and information technology to automate production. Now a Fourth Industrial Revolution is building on the Third. It is characterized by a fusion of technologies that is blurring the lines...Continue Reading
SHOPPING HAS BECOME COMPLEX A little while ago our market was home to relatively few retailers and consumers followed a few key trends from season to season. Few retailers + few key trends = SIMPLE SHOPPING. Technology has progressed, over this time and has become the problem and the solution. As a result of globalization...Continue Reading
Consumers are increasingly feeling the pressure of social media when it comes to appearances. While there are people that try to depict their real life it’s the one’s who show glitz and glamour that are the most liked and followed. This then creates the pressure for consumers to depict their own version of a glittery...Continue Reading
Digital is the enabler to the new work flow. It is inspiring pre-teens, teens and adults alike to change the meaning of work and to create new ways (more fun ways) of making money. Consumers are now sellers too. They sell themselves, their products and their services on social media and if they are adults...Continue Reading
A practice commonly used in developed nations has reached our local travel culture. This has taken a step further to using Uber and Taxify applications to catch a ride to work or from the club. Mobility sharing has exceeded beyond catching a lift with a friend or colleague. With the introduction of digital applications, where...Continue Reading
The cellphone or iPad/tablet (in some cases) is a part of the consumer. It contains their connections, loved ones, their special moments, inspirations and aspirations. It is a treasure that holds what they will one day have and is basically a tool to live out their dreams. Considering this attachment to digital there has been a...Continue Reading
