Watch survey video here: Respondents highlighted that society does not recognise the successful Black man by his individual merits, hard work and passion; but believes that their success was enabled by another or a result of criminal activity. A typical modern successful man is still not given the credit that they deserve but instead have...Continue Reading
More convergence of service, retail and manufacturer brands. Consumers can now buy a cellphone, TV set or game console from a bank. Consumers can also send and withdraw money from a retail store. Manufacturers such as the automotive brands, are giving more consumers the opportunity to drive their cars for product experience before purchasing. In...Continue Reading
Click here for research methodology and respondent breakdown An insight from the South Africa Beer Consumer Trend Report 2015 shows that the embossment of a bottle was top of the list, preferred by (40,0%) of respondents. This was closely followed by a combination of both the embossment and the sticker labeling at (38,0%). While bottles...Continue Reading
Research: 1) Target market identification 2) Development of survey questions 3) Field research: face-to-face interviews, telephonic interviews, focus groups, online research and field observations. Digestion: This phase involves the collection of all research data for analysis. In the digestion phase our trend analysts scrutinize all the information received in order to export the data into...Continue Reading
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