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consumer insight
The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there has been a...
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Stokvel as we define it is a the effort by a group of people who collectively save money, in a form of monthly contributions. This is mainly for various reasons and goals. However the one prominent stokvel effort at this time of the year is the bulk buying of groceries where members buy groceries in...
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I can’t use the word black without mentioning Marvel’s epic new film: Black Panther. Across the globe the movie has left people of different ages, races and nationalities saying #wakandaforever. This is a reflection of how ‘blackness’ is about believing more than it is about seeing. While ‘blackness’ was seen as a negative, we are...
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In 2017 there is a growing need for breaking through the challenges and ambiguity concerning the future. Everybody wants further clarity in the things that concern them. The future holds many uncertainties that consumers are trying to counteract by buying into products and communication that sheds light, offers clarity and understanding in an attempt to better...
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A while back there was a craze for Brazilian’s. No, not good looking women or men, but doing a chemical processes called Brazilian on your hair to keep it straight. Much has changed in a few short years. The natural movement has extended into so many parts of our lives including our hair. In South...
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You know what makes millenials feel super uncomfortable? Overcrowded stores and malls. How store assistants act like they can’t afford to shop for clothes or treat them like thieves by keeping too close an eye on them. I know I’m not the only one who’s ever felt that way as a teenager because I got...
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As more people become aware of the injustices endured by the people that make the clothes for major retail brands, People are becoming hardened toward brands that do not deal fairly in those matters. Mass producing retailers will sometimes cut costs by manufacturing in countries where labour laws are easy to work around. Using people...
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