Ama 2000 are the trend setters of the new decade into 2020. This is the generation born after the year 2000 and are growing to be more and influential with the power of social media backing them up. Today’s youth has become closer and engage with each other more than ever before given the connectivity...Continue Reading
Anxiety is at the helm of both business and individuals in our market. Pockets have been hard hit by an invisible enemy overnight. We are told dream big and to stretch our horizons but reality tends to dictate something completely different towards what we yearn for. The novelty associated with getting a good education that...Continue Reading
From Myspace, to Facebook, Instagram and Snapchat and now Tik Tok The age of social media is evolving at a rapid pace more than every giving the youth and more options and connections with other people. You can never say one social media platform is better than the other which is a common mistake that...Continue Reading
People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating factor for that matter. 94 kids are born frees, if there’s anything we understand about them is that unless circumstances were different. Their parents or elders who weren’t ‘born free’...Continue Reading
People have a growing desire to attend festivals. The challenge for businesses is finding new ways to interest these people at these festivals. Music festivals can become redundant, especially annual ones. The upside is that the business’s consumer is diverse. In pop culture, it is very clear that the lifestyle lead by people...Continue Reading
People come from a heritage that insists children must keep quiet and listen to their elders. Traditionally, story-telling plays a huge role in identity. Sharing and passing on knowledge down to others. This information that influences identity it typically patriarchal. Coming from elder male figures who teach those younger about who they are and about...Continue Reading
People being clearly identified by clothing is over. For example, a ‘nerd’ can be super stylish and actually look like a punk rocker. People are becoming less interested in defining a clear path for how they represent themselves. People are less prone to choose friends who look like them or dress like them. From a...Continue Reading
I think it’s possible that we have one of the most fun youth cultures in the world. It is crazy, liberal and filled with attitude. Music, both local and international, is a big enabler for the youth. Inspiring them to see themselves in new and sometimes crazy ways. The way in which music is sold,...Continue Reading
The beginning of 2018 means new milestones for many of the youth in Africa, as they move on to new eras or levels of education in in their lives. Unfortunately for many of the youth in Africa, education still remains a luxury and not a basic need for the youth of Africa. Many of the...Continue Reading
You’ll often hear “I’m a human being” as a response when someone feels they have fallen short of their own or others expectations. We are humans and our ways are both interesting and very paradoxical. These paradoxes are part of the human DNA and while some people try to attain perfection there are others who...Continue Reading
