Thanks to the president of the republic; gyms are open. You would assume that rent paid means the literal sense of the phrase, however on the social media streets the urban dictionary would have to your friend if you were to make sense of what the conversation is centered around. Keeping fit during an era...Continue Reading

Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems that it may have reached the tipping-point. To elaborate on this notion, it has always been acknowledged that environmentally-sustainable behaviour has always been important. However, now it has genuine claims...Continue Reading

As South African’s we have grown up or around the value of uBuntu. As our country has modernized and grown even more comfortable with westernized values there is a strong feeling of isolation amongst people. Downcast feelings are heightened when one feels alone. Getting together with others who have a shared value overcomes feelings of...Continue Reading

As summer is soon approaching consumers are increasingly aiming to cut out unhealthy habits and pick up healthier ones. While this often relates to cutting out junk food and dropping plans to pick up workout sessions consumers are looking to cut out a whole lot more than that which relates to their physical body. Spring...Continue Reading

Many enjoy a hearty meal portion every now and then. Especially on special occasions. It’s for that very reason that the consumer’s meals become more moderately sized when it isn’t a special occasion. The consumer’s appetite is becoming more moderate. They are watching what they eat and how much they eat. Smaller plates allow the...Continue Reading

Normally the order is: body and soul. Working out and eating right should make one feel good and happy. Scientifically, those feel good endorphins released when you exercise instantly boost your mood. In addition to this it’s a fact that a more toned physique makes you looks better. Therefore when you look good, you feel good....Continue Reading

If you look at the menus of restaurants, be it their drinks or food most options are packed with sugar. Unless it’s a salad which isn’t the most satisfying meal option at times and there’s only so much salad you can have in a week. There is a huge opportunity and need for restaurants and...Continue Reading

It’s hard to imagine life without music. It can give a party life, make someone happy, uplifted or even feel in love. There is music for every situation. When someone is in a bad mood, especially a young person, music becomes their escape, instantly putting them in a better mood. If music can transform moods...Continue Reading

We live in a sick world. Hospitals are one of the most frequented places with people on all sorts of medications for all sorts of conditions. Depending on the individual, their experiences, history, condition and needs they may need to take more than one medication daily which can become quite a stress which is a...Continue Reading

Today’s young working consumer has many work responsibilities that keep them occupied all day. Sometimes even to the point where they forget to eat or don’t find time to eat. This has inspired all sorts of product innovations such as snack bars, take away smoothies and protein shakes that are quick and easy as well...Continue Reading