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Reference leads to relevance: Aspiration has limits

TrendER

100% Black-owned full sevice ad agency

Menu
  • Home
  • Trend reports
    • 2021
    • 2020
    • 2019
    • 2018
    • 2017
    • 2016
    • 2015
  • About us
  • Services
  • Workshops
  • Neuromarketing
  • Infoquest
  • Contact
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flash insights

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Mass Market

Reference leads to relevance: Aspiration has limits

0110
Reference leads to relevance: Aspiration has limits

The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any bran

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Mass Market

Flash insight: Beer drinking occasions

0195
Flash insight: Beer drinking occasions

Beer compared to other alcoholic beverages is a social catalyst best enjoyed amongst friends, when one is more at ease and in a relaxed casual environ

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Mass Market

Flash insight: Black success – Entrepreneurship is the highest qualification

0134
Flash insight: Black success – Entrepreneurship is the highest qualification

Success has shifted from being just about getting a good education in order to get a good job and climbing the corporate ladder, to more dependency on

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Hair & Beauty

Flash Insight: Attributes that make a woman feel beautiful

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Flash Insight: Attributes that make a woman feel beautiful

Flawless radiant skin is still the most important feature when women define their own individual beauty. This also includes being comfortable in one’s

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Reference leads to relevance: Aspiration has limits
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