The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs growth in South Africa at the moment. Aspirations however have levels – and those levels are what consumers connect or disconnect to. Relevance defined as...Continue Reading

Beer compared to other alcoholic beverages is a social catalyst best enjoyed amongst friends, when one is more at ease and in a relaxed casual environment Taken from the original report: Beer consumer trend reportContinue Reading

Success has shifted from being just about getting a good education in order to get a good job and climbing the corporate ladder, to more dependency on the individual abilities and unique talents. Taken from the original report: A black man’s new definition of successContinue Reading

Flawless radiant skin is still the most important feature when women define their own individual beauty. This also includes being comfortable in one’s skin as it represents an individual’s contentment with herself. Skin not only a reflection of beauty but also a reflection of ones health status. Taken from the original report: 3 Key physical...Continue Reading