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consumer
Anxiety is at the helm of both business and individuals in our market. Pockets have been hard hit by an invisible enemy overnight. We are told dream big and to stretch our horizons but reality tends to dictate something completely different towards what we yearn for. The novelty associated with getting a good education that...
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Enter #DontRushChallenge  or #PillowChallege on social media and you will be gobsmacked at the level of creativity digital inhabitants ooze. Instant gratification will always follow us from generation to generation. #DontRushchallenge you would assume, on the on set, has a leg of displaying some kind of patience to it and purports a process rather than...
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Youthphoria: Today’s youth do not look at the workspace the same way it was viewed a decade ago. No longer is work about gaining experience as way to further ones career where it was about the more experience one had, the better positions one acquires in the company. The new digital age has changed all...
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What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya is the term referred to, where one comes from and was was born. Many young black people are having more traveling experiences than ever before. At first one travelled Ekhaya (home)...
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High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life...
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People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the choice of staying at home rather than going out. This is known as ‘cocooning’. South African’s are choosing to entertain at home now rather and it is due to personal and financial...
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Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global brands entering the market, Africans are noticing the world’s appetite in the continent. This has also inspired Africans to start developing their...
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Promotional clothes and accessories have been seen as uncool but it’s made it’s way into the consumer’s fashion choices. The way in which it has done this has been through creative twists by big fashion retailers and fashion entrepreneurs alike. Brands like Castle, Coca Cola and Red Bull have made wearable products that bear their...
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The insight of transcendence in this context may or may not have a spiritual element depending on the person trying to attain it and to each his own. It is what people and funnily enough many young people are trying to attain. Transcendence can seem unobtainable but it is being attained in small ways. It’s...
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The latest surge of co-ordinated items make it effortless for consumers to dress up for a day or night out. Matching tops and bottoms have not only been seen at several fashion retailers but also by fashion start-ups and on people that take particular pride in getting dressed up and looking stylish.   Having looks...
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