What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya is the term referred
High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one's peers. People
People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the choice of staying at home rather than
Influencer marketing is, by extension, a version of word-of-mouth marketing. The fact of the matter is that word-of-mouth marketing is the most powerful tool in driving brand consideration. Therefore, influencer
Taken from the 2018 Africa Trends Report
Increase in global brands, has actually pushed an increase in local brands as well.
Proudly at home, proudly African.
Through the recent rapid influx of global
Promotional clothes and accessories have been seen as uncool but it’s made it’s way into the consumer’s fashion choices. The way in which it has done this has been through
The insight of transcendence in this context may or may not have a spiritual element depending on the person trying to attain it and to each his own. It is
The latest surge of co-ordinated items make it effortless for consumers to dress up for a day or night out. Matching tops and bottoms have not only been seen at
Opportunity for longer shopping hours again
What worries commuters the most during the winter season, are the shorter days, as well as the risk of being mugged in the dark
It is summer in the Northern hemisphere. An attractive time for South African’s to go out and tour much warmer parts of the world especially Europe.
Travel is the opportunity to
TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market.
Advancing traditional focus group sessions into a modern virtual
In the recent past, you where either considered an outside or indoor fitness person. With indoor fitness mainly associated with regular big brand gyms, where one gained a gym membership