Mass Market Archives - TrendER Insights

Bring Back iBantsela (added value, extra)!

by Khanya Mali - September 25, 2019September 25, 2019

The question needs to be asked whether the average South African is a value driven centric customer or a mere luxury-oriented customer that comes from the back of a poverty-stricken history and is

Umgowo _ I’m Going through…Guys!

Kasi

by Khanya Mali - August 23, 2019September 16, 2019

A South African IsiXhosa slang word which means that one is going through the most/going through a lot- Mgowo (other derivatives: gowa, gowishing, gowisha, umgowo) “I want to live my best life…”

Embrace the “Oksalayo” type

by Khanya Mali - August 1, 2019August 1, 2019

Regardless of the facts presented before me, I reiterate that my misinformed obscure perspective is still valid whether you like it or not – Oksalayo. The Oksalayo type’s resilience and perseverance is one

Bringing Fancy to Kasi

by Ayanda Makhoba - July 10, 2019September 16, 2019

Township restaurants have revolutionised its traditional servings to incorporate nouvelle cuisine, gone are the days we had simple pap and meat enter an age where servings are given a special twist. As

“Bazo thini abantu?” What people think of us still matters

Mass Market

by Khanya Mali - June 13, 2019June 15, 2019

A man is not an island – our South African traditional cultures have taught us this sentiment from the stages of infancy, Ubuntu - the spirit of togetherness. The opinions of those we

A change in shopping habits for taxi commuters in winter

Mass Market

by Mogorosi Mashilo - May 29, 2019May 29, 2019

According to SANTACO (The SA National Taxi Council), Taxis transport approximately 15 million commuters daily, and this accounts for 60-70% of the commuting public, in particular the workforce. In the light of this, it

Men don’t drink pink drinks!

by Khanya Mali - May 29, 2019May 29, 2019

“Men don’t drink pink drinks and don’t drink using straws” this statement is prevalent when gazing into the drinkables category in our market. The latest offering from Bernini, for example and many other

Black market: Lifestyle as freedom of expression

Mass Market

by Mogorosi Mashilo - January 22, 2019January 4, 2019

“Not only do I want people to see me with all these achievements and money, but I also want to enjoy them to the fullest.” Shift from public admiration to self

Township as lifestyle choice, not income

by Mogorosi Mashilo - January 18, 2019January 2, 2019

The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of

More traveling experiences beyond Ekhaya

Mass Market

by Mogorosi Mashilo - January 10, 2019January 12, 2019

What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya is the term referred

Reference leads to relevance: Aspiration has limits

Mass Market

by Mogorosi Mashilo - October 15, 2018October 9, 2018

The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs

The art of consumer premiumness

by Mogorosi Mashilo - October 10, 2018October 10, 2018

High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one's peers. People