Societal norms have been the compass that guides a portion of our morality when it comes to either courtship or life in general over the years. The maRead More
Ama 2000 are the trend setters of the new decade into 2020. This is the generation born after the year 2000 and are growing to be more and influentialRead More
There is no difference between bubble gum and chewing gum in our mass market everything is called “Chappies”.
In South Africa it is not common knowledge that there is a difference between chewing gum and bubble gum. The key difference between bubble gum and chRead More
Ngicela nithi Hooray South African’s have developed a new unique way of wishing someone a Happy Birthday without really saying it literally “Happy BiRead More
"Beke Le Beke" The Sesotho phrase for doing something weekly is “ beke le beke …”. Speaking about the lives that the South African youth conduct and bRead More
Download your free copy We unearth some of the common behaviours and trends that are the drive behind how the mass market spend and their relationshipRead More