Tag

insights
Instagram is  hiding likes and have begun linking influencer content to shopping tools as a way to drive and measure direct sales. The platform has hidden likes from the public view, which has began testing in the US .influencer’s marketers could be forced to look beyond vanity standards to more advanced measurement tools, including social commerce and...
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Youthphoria: Today’s youth do not look at the workspace the same way it was viewed a decade ago. No longer is work about gaining experience as way to further ones career where it was about the more experience one had, the better positions one acquires in the company. The new digital age has changed all...
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A man is not an island – our South African traditional cultures have taught us this sentiment from the stages of infancy, Ubuntu – the spirit of togetherness. The opinions of those we hold dear to our hearts and the community at large matter. We live in a zeitgeist that vehemently vouches for the “bazo...
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The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there has been a...
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The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs growth in South Africa at the moment. Aspirations however have levels – and those levels are what consumers connect or disconnect to. Relevance defined as...
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People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the choice of staying at home rather than going out. This is known as ‘cocooning’. South African’s are choosing to entertain at home now rather and it is due to personal and financial...
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The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial’s are seeking a certain degree of flexibility and control. As such, there is a focus to seek out ways in which one can exercise their entrepreneurial interests. What is supplementing this? In addition to this, there is a great sense of...
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This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen online retail begin to take centre stage. More consumers are finding themselves engaged online and more comfortable with online interaction, especially transactions with reputable brands. The statistics:...
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People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating factor for that matter. 94 kids are born frees, if there’s anything we understand about them is that unless circumstances were different. Their parents or elders who weren’t ‘born free’...
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People come from a heritage that insists children must keep quiet and listen to their elders. Traditionally, story-telling plays a huge role in identity. Sharing and passing on knowledge down to others. This information that influences identity it typically patriarchal. Coming from elder male figures who teach those younger about who they are and about...
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