A man is not an island – our South African
traditional cultures have taught us this sentiment from the stages of infancy, Ubuntu
- the spirit of togetherness.
The opinions of those we
The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of
The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs
People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the choice of staying at home rather than
The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial's are seeking a certain degree of flexibility and control. As such, there is a focus to
Influencer marketing is, by extension, a version of word-of-mouth marketing. The fact of the matter is that word-of-mouth marketing is the most powerful tool in driving brand consideration. Therefore, influencer
This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen online retail
People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating factor for that matter. 94
People come from a heritage that insists children must keep quiet and listen to their elders. Traditionally, story-telling plays a huge role in identity. Sharing and passing on knowledge down
Taken from the 2018 Africa Trends Report
Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update.
Status updates have
