Instagram is hiding likes and have begun linking influencer content to shopping tools as a way to drive and measure direct sales. The
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Youthphoria: Today's youth do not look at the workspace the same way it was viewed a decade ago. No longer is work about gaining experience as way to
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A man is not an island – our South African traditional cultures have taught us this sentiment from the stages of infancy, Ubuntu - the spirit of toget
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The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the lev
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The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any bran
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People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the
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The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial's are seeking a certain degree of flexibility and control
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Influencer marketing is, by extension, a version of word-of-mouth marketing. The fact of the matter is that word-of-mouth marketing is the most powerf
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This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen
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People want more than ever to be able to choose who they connect with, regardless of different skin colour or religion and any other discriminating fa
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