The term “now-now” is ubiquitous Amongst South African, when we tap into their daily use of language. The term insinuates a period of time which will elapse before the given task, time or opportunity will present itself. This a term directly translated from the Afrikaans languages “nou-nou” idiomatically used to mean soon. “Just now “...Continue Reading
Enter #DontRushChallenge or #PillowChallege on social media and you will be gobsmacked at the level of creativity digital inhabitants ooze. Instant gratification will always follow us from generation to generation. #DontRushchallenge you would assume, on the on set, has a leg of displaying some kind of patience to it and purports a process rather than...Continue Reading
Instagram is hiding likes and have begun linking influencer content to shopping tools as a way to drive and measure direct sales. The platform has hidden likes from the public view, which has began testing in the US .influencer’s marketers could be forced to look beyond vanity standards to more advanced measurement tools, including social commerce and...Continue Reading
Youthphoria: Today’s youth do not look at the workspace the same way it was viewed a decade ago. No longer is work about gaining experience as way to further ones career where it was about the more experience one had, the better positions one acquires in the company. The new digital age has changed all...Continue Reading
A man is not an island – our South African traditional cultures have taught us this sentiment from the stages of infancy, Ubuntu – the spirit of togetherness. The opinions of those we hold dear to our hearts and the community at large matter. We live in a zeitgeist that vehemently vouches for the “bazo...Continue Reading
The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there has been a...Continue Reading
The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs growth in South Africa at the moment. Aspirations however have levels – and those levels are what consumers connect or disconnect to. Relevance defined as...Continue Reading
People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the choice of staying at home rather than going out. This is known as ‘cocooning’. South African’s are choosing to entertain at home now rather and it is due to personal and financial...Continue Reading
The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial’s are seeking a certain degree of flexibility and control. As such, there is a focus to seek out ways in which one can exercise their entrepreneurial interests. What is supplementing this? In addition to this, there is a great sense of...Continue Reading
This is the age of the ‘digital natives’. We are living in a time where people are more connected and within keystrokes of one another. This has seen online retail begin to take centre stage. More consumers are finding themselves engaged online and more comfortable with online interaction, especially transactions with reputable brands. The statistics:...Continue Reading
