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DigitalYouthphoria

#slackeractivist

0916
#slackeractivist

The world of activism has seen some changes since the rise of social media. People can now join mass protest movements without having to leave the com

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Mass MarketPop Culture

The Pandemic will end “Now Now”

0555
The Pandemic will end “Now Now”

The term “now-now” is ubiquitous Amongst South African, when we tap into their daily use of language. The term insinuates a period of time which will

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DigitalFashionPop Culture

In Challenging times, New Challenges are born

01485
In Challenging times, New Challenges are born

Enter #DontRushChallenge  or #PillowChallege on social media and you will be gobsmacked at the level of creativity digital inhabitants ooze. Inst

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Digital

Hidden likes: What does this mean for influencers?

01191
Hidden likes: What does this mean for influencers?

Instagram is  hiding likes and have begun linking influencer content to shopping tools as a way to drive and measure direct sales. The

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Digital

The next generation of the digital workforce

0344
The next generation of the digital workforce

Youthphoria: Today's youth do not look at the workspace the same way it was viewed a decade ago. No longer is work about gaining experience as way to

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Mass Market

“Bazo thini abantu?” What people think of us still matters

0347
“Bazo thini abantu?” What people think of us still matters

A man is not an island – our South African traditional cultures have taught us this sentiment from the stages of infancy, Ubuntu - the spirit of toget

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Mass MarketPop Culture

Township as lifestyle choice, not income

0128
Township as lifestyle choice, not income

The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the lev

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Mass Market

Reference leads to relevance: Aspiration has limits

0116
Reference leads to relevance: Aspiration has limits

The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any bran

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Mass Market

Customers’ are resorting to ‘cocooning’

0150
Customers’ are resorting to ‘cocooning’

People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the

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Youthphoria

Living life entrepreneurial: Africa Optimism

0154
Living life entrepreneurial: Africa Optimism

The traditional ‘9-to-5’ jobs are declining in popularity. The reason for this is millennial's are seeking a certain degree of flexibility and control

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