In recent years, many focus groups shifted from in-person sessions to online formats, driven first by the realities of the COVID-19 pandemic and later by the convenience that virtual research offers. Online groups have undoubtedly made research more accessible, efficient, and easier to coordinate. Yet despite these advantages, nothing can fully replace the human element...Continue Reading

Understanding the Multifaceted Consumer: Consumers Beyond Data Points Consumers are not as homogeneous as brands sometimes assume them to be. Their worlds are complex, layered and constantly evolving. An individual is not defined by only one aspect of their life. They are shaped by many touchpoints, roles, environments and life experiences. They may be a...Continue Reading

ALL THE WINNERS ANNOUNCED FOR LOERIES® AFRICA AND MIDDLE EAST Eight Grand Prix winners awarded this year with Nando’s the big winner Loeries® Creative Week™ Durban 2016 drew to a close tonight (Sunday 21 August 2016) at the Durban International Convention Centre with a raft of awards honouring the best creative work in the Africa...Continue Reading

Unilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world. Unilever scooped eight awards including two Gold Awards in the Mobile Website Category for the OMO Fast Kids interactive online...Continue Reading

We are so caught up in the name consumer that we only see people through the lens of goods and services. A consumer is defined as a person who purchases goods and services for personal use. The big question is when those people are not purchasing goods and services then what are they up to?...Continue Reading

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world. Often when a brief comes in from the client into the agency, the brief already has a set of media recommendations with budget allocated around each media set. The power of an idea in...Continue Reading

  The TM3 (TrendER Mass Market Model) The black market is not as homogenous as we would like to think We have not had a lot of methodologies that guide us into understanding this market and have therefore relied on Living Standards Measures alone as the basis of our communication. The “Black market” in its...Continue Reading

McCANN Johannesburg continues to add value to the quality of work in advertising by helping students gain exposure as well as feedback from the country’s top creative directors on their portfolios in order to improve. This year was yet another successful portfolio night from McCANN Johannesburg hosted at the Vega School of Brand Leadership. www.mccann.co.za...Continue Reading

To help freshmen students break the ice on their first day of school, Coke created “The friendly twist”. A Coke bottle that can’t be open until you match it with another. Watch the video below:Continue Reading