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Consumers are wearing what is happening in their minds. Today you will meet women who are extremely comfortable with their masculine side and who often sport some items that you would think are for a guy. On the other hand you’ll meet super feminists who choose strongly to not wear...Continue Reading

Even a commodity category can become innovative. For decades no new innovation has accrued in the bread category since the innovation of sliced bread. Simply put, bread has just been bread and that is what consumers have learned to accept. Innovation in this category came...Continue Reading

The youth culture enjoys dressing up. These occasions usually happen on the weekend when they go out. It involves choosing their nicest outfit, listening to music while getting ready, taking their time to look their best in hopes that when they go out, they will...Continue Reading

Females still earn less than men and are more likely to be primary caregivers and to work part-time. However males are still more favoured than women with time and higher positions. Even as the women’s role in the economy has shifted, men are still hesitant...Continue Reading

People don’t care whether you work out or not. Wearing athletic inspired clothing as everyday wear is one of if not the biggest fashion trends right now that has no signs of slowing down. A healthy lifestyle is desired by many but not always achievable...Continue Reading