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Free March trend report download: The Design Indaba edition. This month our TrendER Insight’s analysts attended the Design Indaba conference in Cape Town. Bringing you the best of creative innovation and insights showcased from around the world. At the end of each month, expect our...Continue Reading

Consumer’s want some colour in their lives. When they go to Cape Town it’s a must to visit the colourful residential area of Bo-Kaap. Colour can stimulate very positive feelings and when a consumer is surrounded by bright colours they almost immediately feel uplifted. This...Continue Reading

It’s hard to imagine life without music. It can give a party life, make someone happy, uplifted or even feel in love. There is music for every situation. When someone is in a bad mood, especially a young person, music becomes their escape, instantly putting...Continue Reading

Millennials are ok with the impermanence of things. They have realized just how fleeting moments are and before an experience is over they’re onto the next one. No wander SnapChat is their favourite app next to Instagram. SnapChat deletes photos and videos after 24 hours and messages...Continue Reading

The flatform adds a few cm’s more to shoes and it is being translated onto all styles of shoes at the moment. Sneakers, espadrilles, sandals and loafers to specifically name some shoe styles. So why are consumers attracted to the flatform? It instantly adds a...Continue Reading