The flatform adds a few cm’s more to shoes and it is being translated onto all styles of shoes at the moment. Sneakers, espadrilles, sandals and loafers to specifically name some shoe styles.
So why are consumers attracted to the flatform?
It instantly adds a fashion statement to casual shoes. With the consumer in South Africa becoming more fashion conscious a flatform is becoming a staple item in many wardrobes.
For those looking to add extra height in everyday fashion and those not wanting to wear uncomfortable heels, the flatform is a reliable go to for height, comfort and style.
As a fashion brand that makes shoes consider the flatform trend in your designs for the consumer seeking style, comfort and some height.
Article by Gabrielle Mixon
TrendER Insights’ Fashion Researcher, Communicator & Trend Analyst