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In order for men to watch the 2014 UEFA Champions League in peace, Heineken recently come up with an unconventional way to distract women. Have a look: Source: Blog da Propoganda via YouTubeContinue Reading

  ‘It’s AMA-Zing’ Debonairs’ newest campaign which describes how amazing their pizzas are,  is one of the many great South African campaigns that have once again created a new trend in the local consumers’ everyday lifestyle and speech. They have transformed the pronunciation of the...Continue Reading

TrendER is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. South African planners and marketers have limited access to local insights and research and have to rely on...Continue Reading

Research: 1) Target market identification 2) Development of survey questions 3) Field research: face-to-face interviews, telephonic interviews, focus groups, online research and field observations. Digestion: This phase involves the collection of all research data for analysis. In the digestion phase our trend analysts scrutinize all...Continue Reading

Our Fashion & Beauty Page is sponsored by ER Collection which is a South African fashion company specialising in exclusive Italian and Brazilian demi-couture handmade shoes and bags. ER Collection has limited edition items, ensuring that clientele get value for their money in terms of...Continue Reading