In order for men to watch the 2014 UEFA Champions League in peace, Heineken recently come up with an unconventional way to distract women.

Have a look:

Source: Blog da Propoganda via YouTube

About the author

Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za