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COCA-COLA FRIENDLY TWIST

To help freshmen students break the ice on their first day of school, Coke created “The friendly twist”. A Coke bottle that can’t be open until you match it with another.

Watch the video below:

About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.

TrendER

TrendER provides the latest  consumer insights and trends.

Insight-driven Ideas.