The TM3 (TrendER Mass Market Model) The black market is not as homogenous as we would like to think We have not had a lot of methodologies that guide us into understanding this market and have therefore relied on Living Standards Measures alone as...Continue Reading
Last year Casual Day was celebrated by over R2.5 million people who donated via a R10 sticker, to persons with disabilities. All in all R28 million was raised. People who bought their stickers from any one of the 300 participating organisations and schools can rest...Continue Reading
Understanding the dynamics of our emerging market South African is an emerging market and therefore means that we need to understand that it is a constantly evolving market. New opportunities create new experiences, these new experiences create new lifestyle habits and therefore you are dealing...Continue Reading
We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget that the very essence of being an effective communication strategist is to bring in a consumer’s perspective to the advertising agency. Our purpose is to find...Continue Reading
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