NEW TREND REPORT: A BLACK MAN’S NEW DEFINITION OF SUCCESS

OUT NOW! Also includes a video report survey (VOX POPS)

View sample report and research methodology:Intro_Black Man Success_TrendER

The objective of this research report is to uncover what it means to be a successful black man in Africa today. We look into the changes in perceptions and how the modern Black African man has redefined success for himself.
Some say success is, “about defeating ones struggles to live highly.” However, success is defined by the individual. One individual may reflect on his life, acknowledge all that he has accomplished and believe he has succeeded, while another can do the same and still believe success is yet to be attained.
There is a unique story behind each successful Black man. However their formula to success stems from common principles and set of beliefs.
This is what we uncover to gain a deeper understanding of the driving forces behind success for the modern Black man.

Buy full report here

black man trend report

 

About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.

TrendER

TrendER provides the latest  consumer insights and trends.

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