The continued influx of foreign brands entering the South African market such as H&M’s current arrival, means our South African consumer is becoming spoilt for choice day by day. This means that big local retail brands have to step up, as they no longer are...Continue Reading
A while ago, I came across a fantastic story called ‘Squidward’s Suicide’; a hauntingly realistic tale about an intern’s horrific experience with what can only be described as a very ‘off’ episode of Spongebob Squarepants. Squidward’s Suicide is a creepypasta: a scary story that floats...Continue Reading
Free download. TrendER Insights uncovers key South African consumer trends that will shape the landscape in 2016. Click here to downloadContinue Reading
The constant infrastructure growth and improvements within townships has resulted in a penetration increase of big retailers entering the township consumer market landscape. They are making their products and services even more accessible and even cheaper than the local spaza shop. Does this mean the...Continue Reading
By combining the analysis of TrendER and the neuro studies of Brain Propaganda we’re taking marketing insight to the next level in South Africa. Neuromarketing is a new innovative form for market research. A new discipline which uses neuroscience technology, such as EEG (Electroencephalogram) or...Continue Reading
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