Why promotional t-shirts make good pyjamas?

consumer promotional tshirt_trenderThe first thing that comes to mind when we think “promotional give away” is branded T-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it.Most people do not regard promotional T-shirts as something that they will willingly wear out in public for a few reasons.

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About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.

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