Insight: More brands, more choice

Trender_trend report retail
The continued influx of foreign brands entering the South African market such as H&M’s current arrival, means our South African consumer is becoming spoilt for choice day by day.

This means that big local retail brands have to step up, as they no longer are seen as the benchmark anymore.

Click here To download your free copy of the South Africa 2016 Consumer Report.
South Africa 2016 consumer trend report_Trender

About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.

TrendER

TrendER provides the latest  consumer insights and trends.

Insight-driven Ideas.