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Suits when it comes to men’s fashion has for the most part in our market been traditionally minimal and predictable. It’s a staple in a man’s wardrobe and not much finesse is needed for it to look good. The men wearing the suits however are...Continue Reading

As the gender gap further closes in men are becoming even more interested in taking care of their appearances. These men feel good when they look good which means there is an increased love for shopping and a strong desire for an active and healthy...Continue Reading

With all the changes happening in society people are increasingly bending the rules to make these changes work for their benefit. Linear, more traditional approaches to doing life and expressing oneself are becoming less popular as society is changing. Through all these changes there is...Continue Reading

The South African youth are on a journey of defining themselves and being unapologetically true in how they express themselves. This is true when it comes to their belief systems, their bodies, their hair and pursuing their interests. Everything is becoming about expressing who they...Continue Reading

Promotional clothes and accessories have been seen as uncool but it’s made it’s way into the consumer’s fashion choices. The way in which it has done this has been through creative twists by big fashion retailers and fashion entrepreneurs alike. Brands like Castle, Coca Cola...Continue Reading