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Consumers have reflected a global culture in terms of what they wore for a fair amount of time. This is the result of global brands that mirror each other in terms of trends but also advertise their products/services differently. The basic advertising is no longer...Continue Reading

Young women are finding greater liberation. They are building confidence to explore territory that has been dominated by males for decades. This exploration has less to do with sexual orientation or even a ‘tom-boy’ personality. Girls want to try new things and not be held...Continue Reading

Innovation in Africa is at an unbelievable all time low. At such a prominent time of world wide awareness and growth this is unacceptable. Innovation by definition is a new method of thinking. The action or process of innovating is crucial to the continuating success...Continue Reading

The independence and voice of women in South Africa is on the rise.  The hashtag #metoo set fire trails across all social platforms, with more women finally talking about their traumatic experiences. However if the future really is female as consumers have expressed, it’s going...Continue Reading

As South African’s we have grown up or around the value of uBuntu. As our country has modernized and grown even more comfortable with westernized values there is a strong feeling of isolation amongst people. Downcast feelings are heightened when one feels alone. Getting together...Continue Reading