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Taken from the 2018 Africa Trends Report Social media networks such as Instagram, Facebook and WhatsApp have introduced another element to conversations on their platforms which is; status update. Status updates have become the new form of communication because they only last for a limited...Continue Reading

Menstruation, something most men just don’t understand. Mostly because it’s a taboo subject that women have been conditioned to keep hush about or felt embarrassed. Creatively, 2017 saw thought leaders attempting to overcome the touchiness people feel about periods. A step in the right direction...Continue Reading

Men through the ages are known to be admired for qualities such as their physique and particularly physical strength. While this is still valued by men and women alike, men are increasingly being noticed for looking really good over orthodox ‘masculine’ qualities. Fashion brings out...Continue Reading

Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global brands entering the market, Africans are noticing the world’s appetite in the...Continue Reading

Social media has become the enabler for brands to be part of their consumer’s lives through various means. We see more and more brands join the social media platform to engage with the audience. This can be through paid advertising on Facebook, Twitter, LinkedIn, recently...Continue Reading