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It is summer in the Northern hemisphere. An attractive time for South African’s to go out and tour much warmer parts of the world especially Europe. Travel is the opportunity to change perceptions of what South Africa is like. From a South African consumers perspective, it...Continue Reading

TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market. Advancing traditional focus group sessions into a modern virtual technological experience. No matter where you are in the world, TrendER Insights brings you...Continue Reading

What the consumer wears is a message communicating pieces of their belief system. Messages in fashion are becoming less about self but more about social change. Everyone can become an advocate for change through what they wear. This is because society is pretty much in...Continue Reading

In the recent past, you where either considered an outside or indoor fitness person. With indoor fitness mainly associated with regular big brand gyms, where one gained a gym membership to have access to the fitness machinery provided in these facilities. For the mass market...Continue Reading

You’ll often hear “I’m a human being” as a response when someone feels they have fallen short of their own or others expectations. We are humans and our ways are both interesting and very paradoxical. These paradoxes are part of the human DNA and while...Continue Reading