Longer shopping hours: Commuting has become easier again

Opportunity for longer shopping hours again

What worries commuters the most during the winter season, are the shorter days, as well as the risk of being mugged in the dark on their way home during the early night.
Commuters can feel a bit more safer again during the spring season season commuting to and from their homes before and after work as the light from the sun guides them home for much more longer.

This means longer shopping hours for many. They are therefore in less of a rush to get home this in turn has a drastic change to their week shopping habits as their shopping hours are now greatly increased.

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About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.