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Racial segregation was one fence that both kept certain people in and other people out. People still feel disconnected from one another and from certain brands because of their lack of representation. Consumers for the most part despise racism and any attempt, intentional or unintentional...Continue Reading

Having visited 2 foreign countries recently I personally realized the importance of speaking other languages. In a globalized world where English is becoming more important we are also living in a world where travelling abroad is more valued. Especially among young people. Even if it...Continue Reading

Consumers are increasingly feeling the pressure of social media when it comes to appearances. While there are people that try to depict their real life it’s the one’s who show glitz and glamour that are the most liked and followed. This then creates the pressure...Continue Reading

In our market the mall still plays an important purpose in many consumers lives but just because it plays its purpose doesn’t mean the consumer is keen on going to it. The occasion of going to the mall is filled with much less excitement than...Continue Reading

To the consumer it’s becoming less about wearing what’s trendy but rather wearing whatever they want and feeling confident in that. You can be a nerd, a rocker, a hippie, sports girl or guy. You can even be a mix of them all if you...Continue Reading