People have a burning desire to travel and see new places. People are attaching strong feelings as they are discovering and pin-pointing places, particularly on social media. Beyond social media, it’s time where people want to explore their city, country and the world. It’s all happening for them one place at a time, as they...Continue Reading

When someone says the word ‘Africa’ or ‘African’ it brings up divided perceptions. Some people don’t feel fit in identifying with the word African because of their skin colour. Foreigners too don’t accept that people of various races can be African. Once again race divides people when in fact being African is not about race....Continue Reading

People are trying to be more savvy with their money, using it in ways that benefit both their responsibilities and personal desires more. They like going out and socializing with friends and family but this is very costly. As a result of financial constraints their homes are becoming the ideal place to make memories and...Continue Reading

Holding an object can deepen the connection you have with it. People are constantly holding their phones and no one needs to tell you how connected they are to their phone. They are connected to their phones not because it is a Samsung or because it is an Apple but because on it they express...Continue Reading

The insatiable desire consumers have for experiences has them hopping from place to place. It seems as though most places are mirroring each other. The consumer is spoilt for choice today and often chooses places to go to not out of proximity but because they find it to be more unique than another place. This...Continue Reading

The year is finally coming to the end and no one is more eager than our local Stokvel members for these final weeks of the year.   This is because the end of the year means it is that time when Stokvels share the contributions that has been collected throughout the year, as a bulk...Continue Reading

It’s a time of fun, outdoors and playfulness for people of various ages. Even in romantic relationships there’s a nostalgia for how playful it used to be when one was young and in love. In creative expressions and communication there is a huge rise in the use of elements that playfully engage the mind, as it...Continue Reading

On the edge of ever-evolving makeup trends the natural movement is making a cross-over into the beauty and cosmetics industry. While there are many who favour a bare face (think Alicia Keyes) who hold basic values when it comes to beauty. There are still consumers who see putting makeup on as taking pride in their...Continue Reading

Consumers have reflected a global culture in terms of what they wore for a fair amount of time. This is the result of global brands that mirror each other in terms of trends but also advertise their products/services differently. The basic advertising is no longer enough. Everyone has been looking the same whether they are...Continue Reading

Innovation in Africa is at an unbelievable all time low. At such a prominent time of world wide awareness and growth this is unacceptable. Innovation by definition is a new method of thinking. The action or process of innovating is crucial to the continuating success of any organization. Essentially any political decisions issued through the...Continue Reading