Pop Culture Archives - TrendER Insights

Re-turn on Investment vs Influencers

by Ayanda Makhoba - September 16, 2019September 16, 2019

Influencer marketing is a bone of contention for any brand if we are to consider the return of investment versus the amount invested in the said influencer. In the same breath influencers

“I want my skin to pop!” – Organic products

Hair & Beauty

by Ayanda Makhoba - September 10, 2019September 10, 2019

Gone are the days when the prerogative to produce a product\service sat with producer only. Consumers have an urge to have their personal stamp or rather touch on any product they consumer.

THRIFTING (re wear it )

Fashion

by Ayanda Makhoba - August 2, 2019August 23, 2019

Before thrifting became a trend many people were not attracted to buying used clothes, however in the recent years thrift shopping has become a big part of the lives of those on a

Embrace the “Oksalayo” type

by Khanya Mali - August 1, 2019August 1, 2019

Regardless of the facts presented before me, I reiterate that my misinformed obscure perspective is still valid whether you like it or not – Oksalayo. The Oksalayo type’s resilience and perseverance is one

Youth culture and Umswenko (Kasi fashion)

by Ayanda Makhoba - June 27, 2019June 27, 2019

It is the younger generation that is always been in the spotlight where umswenko, street fashion, is agitated. This ranges from the hair, pants and decorative jackets that bear a symbol of

Men don’t drink pink drinks!

by Khanya Mali - May 29, 2019May 29, 2019

“Men don’t drink pink drinks and don’t drink using straws” this statement is prevalent when gazing into the drinkables category in our market. The latest offering from Bernini, for example and many other

What is beauty? A TrendER’s perspective

Hair & Beauty

by Mogorosi Mashilo - April 8, 2019April 8, 2019

TrendER defines what beauty really means to women. We visit our beauty trend report to bring you this insight. The human insight: What beauty really means is – - A

Hair & Beauty

by Gabrielle Mixon - July 4, 2018July 6, 2018

In such beard-appreciating times, there has to be effort made to make shaving great again. Especially when there isn’t a lot of education around shaving. Leaving men with bumps, rashes

Pop Culture

Re-turn on Investment vs Influencers

“I want my skin to pop!” – Organic products

THRIFTING (re wear it )

Embrace the “Oksalayo” type

Youth culture and Umswenko (Kasi fashion)

Men don’t drink pink drinks!

What is beauty? A TrendER’s perspective

Township as lifestyle choice, not income

Passion vs Profession: The age of creativity

The art of consumer premiumness

Male grooming: to shave or not to?