Category

Mass Market
It’s natural that people are greatly connected to their mothers, since without them they wouldn’t be in this world. Rejoicing in celebrating them especially on Mother’s Day. Part of the role of mothers is to provide emotional support, growth, strength, empowerment and unconditional love. They teach you what no one else can. Their lessons stay...
Continue Reading
The new one liter bottle is proving to be both a value offer as well as a symbol of coolness. This is apparent in the younger beer drinkers showing off the sense of rebelliousness for everything different and new in society. Given nicknames like ”Quantum” (The Public transportation minibus taxis with enough space for more...
Continue Reading
It’s not enough to call yourself a ‘feminist’ by wearing a shirt with a female empowering statement. It’s about increasing efforts of initiative and showing tangible support. People are finding participation more important than placing labels on what you say you are or say you support. “END GIRL HATE” initiated by Leanne Dlamini is about...
Continue Reading
I can’t use the word black without mentioning Marvel’s epic new film: Black Panther. Across the globe the movie has left people of different ages, races and nationalities saying #wakandaforever. This is a reflection of how ‘blackness’ is about believing more than it is about seeing. While ‘blackness’ was seen as a negative, we are...
Continue Reading
We are living in a time of community creation and fostering togetherness. Women are typically the leaders of this movement. By nature, being more nurturing. Community is not just a desire, it’s a need that is directly linked to loyalty. If there’s no sense of community then they are most likely to leave. In society...
Continue Reading
Adding ‘worry’ to the end of the month name was a clear expression of people’s anxious thoughts toward money. While the new year may be a time of struggling finances and sacrifices, people’s drive and ambition to get things moving forward is increasing. People succeed by hustling. The worry, however, has not seized in people’s...
Continue Reading
Taken from the 2018 Africa Trends Report Increase in global brands, has actually pushed an increase in local brands as well. Proudly at home, proudly African. Through the recent rapid influx of global brands entering the market, Africans are noticing the world’s appetite in the continent. This has also inspired Africans to start developing their...
Continue Reading
Globalization has offered many benefits. One benefit being that we are more accepting of that which is different. People in our society are being exposed to so many cultures beyond our local cultures. They are readily adopting different cultures for more explorative and playful reasons. Language, culture and race are becoming grey areas. Not specific...
Continue Reading
People have a burning desire to travel and see new places. People are attaching strong feelings as they are discovering and pin-pointing places, particularly on social media. Beyond social media, it’s time where people want to explore their city, country and the world. It’s all happening for them one place at a time, as they...
Continue Reading
When someone says the word ‘Africa’ or ‘African’ it brings up divided perceptions. Some people don’t feel fit in identifying with the word African because of their skin colour. Foreigners too don’t accept that people of various races can be African. Once again race divides people when in fact being African is not about race....
Continue Reading
1 2 3 4 5 12

TrendER

TrendER provides the latest  consumer insights and trends.

Insight-driven Ideas.