The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs growth in South Africa at the moment. Aspirations however have levels – and those levels are what consumers connect or disconnect to. Relevance defined as...Continue Reading

High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life...Continue Reading

Stokvel as we define it is a the effort by a group of people who collectively save money, in a form of monthly contributions. This is mainly for various reasons and goals. However the one prominent stokvel effort at this time of the year is the bulk buying of groceries where members buy groceries in...Continue Reading

Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems that it may have reached the tipping-point. To elaborate on this notion, it has always been acknowledged that environmentally-sustainable behaviour has always been important. However, now it has genuine claims...Continue Reading

People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the choice of staying at home rather than going out. This is known as ‘cocooning’. South African’s are choosing to entertain at home now rather and it is due to personal and financial...Continue Reading

The sole purpose of your business is to make a profit. Yet from the consumer’s point of view they are growing tired of other people and even businesses that just want money while lacking empathy. As people facing many challenges for whatever reasons they are still expressing themselves on social media. As they do this...Continue Reading

Women are often seen as the ‘nicer’ sex. However in these more recent times, we are seeing how they are valuing ambition more highly. After all considering the lack of care being shown by men. In the professional world as well as in relationships, women have no choice but to choose to take their power...Continue Reading

People are exposed to so much on social media and when they go out they are no doubt finding inspiration to be bolder in how they express themselves. They are overt with their relationships, sharing intimate moments for the world to see. In pop culture, music and fashion particularly reflects the happiness experienced in not...Continue Reading

It’s tough for a young black girl to grow up around the beauty ideal of “beautiful” blond hair and fair skin. Knowing that they will never measure up to that. Filling them with a lack of self-appreciation and acceptance. Not just black girls but any race that doesn’t look like what they see idolized in...Continue Reading

The most important thing to people now is enhancing their lifestyle and finding new perspectives from which to do the same old things. People for the most part have a very organized way of living. Compartmentalizing the events and people in their lives. There has been a culture of doing things singularly. What I mean...Continue Reading