“Not only do I want people to see me with all these achievements and money, but I also want to enjoy them to the fullest.” Shift from public admiratio
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The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the lev
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What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya
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The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any bran
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High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and res
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Stokvel as we define it is a the effort by a group of people who collectively save money, in a form of monthly contributions. This is mainly for vario
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Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems t
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People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the
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Influencer marketing is, by extension, a version of word-of-mouth marketing. The fact of the matter is that word-of-mouth marketing is the most powerf
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The sole purpose of your business is to make a profit. Yet from the consumer’s point of view they are growing tired of other people and even businesse
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