According to SANTACO (The SA National Taxi Council), Taxis transport approximately 15 million commuters daily, and this accounts for 60-70% of the commuting public, in particular the workforce. In the light of this, it is important for marketers and brands to comprehend their commuting lifestyle, and how this has an influence in their shopping habits...Continue Reading
“Men don’t drink pink drinks and don’t drink using straws” this statement is prevalent when gazing into the drinkables category in our market. The latest offering from Bernini, for example and many other liquor brands, – a drink commonly consumed by women in grove (clubs and social setting such a festivals) resuscitates this phrase with...Continue Reading
“Not only do I want people to see me with all these achievements and money, but I also want to enjoy them to the fullest.” Shift from public admiration to self fulfillment. It is no longer about having material possessions to gain public admiration but about living life to the fullest and enjoying every aspect...Continue Reading
The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there has been a...Continue Reading
What is Ekhaya? Most black youth from townships, small towns and rural ares come into different south African cities to find professional work. Ekhaya is the term referred to, where one comes from and was was born. Many young black people are having more traveling experiences than ever before. At first one travelled Ekhaya (home)...Continue Reading
The mass market has been what most brands are targeting of recent. With the emerging middle class it is not suprising and a good strategy for any brand that needs growth in South Africa at the moment. Aspirations however have levels – and those levels are what consumers connect or disconnect to. Relevance defined as...Continue Reading
High value product consumers do not necessarily mean that they can afford the products or services, but rather this is a symbol of regocnition and respect from one’s peers. People will often go out of thier way no matter how little they have to be able to show that they are doing well in life...Continue Reading
Stokvel as we define it is a the effort by a group of people who collectively save money, in a form of monthly contributions. This is mainly for various reasons and goals. However the one prominent stokvel effort at this time of the year is the bulk buying of groceries where members buy groceries in...Continue Reading
Environmental sustainability has always had a place in the mind of the consumer. It is becoming a more pertinent trend year-on-year and now it seems that it may have reached the tipping-point. To elaborate on this notion, it has always been acknowledged that environmentally-sustainable behaviour has always been important. However, now it has genuine claims...Continue Reading
People always associate nightlife and hitting the town as glamorous and as an experience. However, more and more individuals are now prioritizing the choice of staying at home rather than going out. This is known as ‘cocooning’. South African’s are choosing to entertain at home now rather and it is due to personal and financial...Continue Reading
