With the high level of competition various industries are facing challenges from the smaller competitors who may have less resources, capital and personnel but are paying attention to smaller details that matter to the consumer. While these smaller players may not be eating greatly into the bigger players market share, they do capture the hearts...Continue Reading
Banking queues, cell phone queries and even the thought of buying medication is such a schlep. Can these things at least be made some what enjoyable? No one eagerly wants to do any of these things. They are activities that take up time and money which is so valuable to consumers. All the consumer has...Continue Reading
Intense protesting has been seen on the streets, people take part in marches for everyone to see. However there are other ways of campaigning and it is happening all around us. People are coming together, adding fuel to one another’s fire so that real change can begin to happen. There is a unity of people...Continue Reading
Opportunity for longer shopping hours again What worries commuters the most during the winter season, are the shorter days, as well as the risk of being mugged in the dark on their way home during the early night. Commuters can feel a bit more safer again during the spring season season commuting to and from...Continue Reading
Free monthly trend report download: The August/September edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
Fidget spinners: Playfulness meets purposefulness A technological antidote or just another common gadget leading the playfulness trend in our kids society today. Fidget spinners really have received a lot of attention from the classroom to the playground, with a massive collectible appeal of the many different gadgets one can own. The gadget has been marketed and...Continue Reading
It is summer in the Northern hemisphere. An attractive time for South African’s to go out and tour much warmer parts of the world especially Europe. Travel is the opportunity to change perceptions of what South Africa is like. From a South African consumers perspective, it provides the opportunity for people to compare their quality of...Continue Reading
What the consumer wears is a message communicating pieces of their belief system. Messages in fashion are becoming less about self but more about social change. Everyone can become an advocate for change through what they wear. This is because society is pretty much in shambles, it is completely fragmented and out of the confusion...Continue Reading
You’ll often hear “I’m a human being” as a response when someone feels they have fallen short of their own or others expectations. We are humans and our ways are both interesting and very paradoxical. These paradoxes are part of the human DNA and while some people try to attain perfection there are others who...Continue Reading
Where do you hang out on a weekend? People are getting more and more accustomed to the habit of the market trade. It is more unconventional than the usual mall visit. The trade is showing signs of booming, this is to show as more and more markets are opening up. The markets are fast becoming a...Continue Reading
